【Abstract】 China’s auto industry in a market economy and the baptism of Chinese insistence, it seems that today can find the road to development independently. China’s auto industry is the development of a truly open up the path of self-development.Papers on the contents of the characteristics of rival product development, product research and development of FAW Car strategy development impact. Analysis of impact on the automotive industry product development strategy of factors. China’s auto industry policy on independent research and development impact. Demographic and cultural impact of the Chinese automobile consumption from immature to mature concept of change. Auto parts supplier’s situation, its impact on the development and supply of spare parts costs, thus affecting the cost of vehicle, product research and development feasibility.FAW Car of the development of independent research and development, development models, market conditions and characteristics. Product development tools and facilities. R & D funding support, product sales revenue on R & D expenditures support.China’s auto research institutions and the classification of state, independent research and development of China’s auto classification and characteristics of maturity models to imitate the independent research and development mode. Joint-venture model of own-brand cars are the main representatives of the Pentium FAW, SAIC and Rong-Wei hippocampus car. As in the same chassis models in the market positioning and consumer groups are the same, an enterprise under the two brands of self-competition. At the same time for the R & D team also slow the pace of building. Mature models to imitate the independent research and development mode. The most important thing is the development of practice tempered the team, organizational capacity and development of the real capacity of the accumulation of experience. Foreign companies have 100 years of experience, but also people from the Heavenly Stems day.Analysis of future automotive product strategy must be taken into account.The impact of economic factors, independent brands in the same economic environment, but the future of different forecasting and analysis has brought different results. Just three years is a model of the development cycle. The ownership of its cars from 1999′s 0.3 to 2005 statistics of 3.4, a considerable increase of 10 times.Industrial policy on car product development strategy of the impact of the State Council Development Center here quoted Chen Qingtai, a researcher at the sentence “The market is the development of the space policy is the development of the border.”. The decisive turning point here.Social and cultural impact, consumers continue to mature, forcing cars to establish new R & D on the body structure. 1990s before the car platform to meet the requirement, this is the product research and development technology platform for the introduction of the market limited. Users to accelerate the maturity of the development of automotive research and development. China can not be neglected rural population structure and characteristics of the road, is the same car product development strategy can not be ignored factors. Chinawithin a few years constantly adjust the long holiday system, to change people’s way of life. Reflects the people’s holiday leisure travel, lifestyle improvement, but also to the concept car to a certain group of travel is not just the feeling .The development of small cars in the next 10 years, the automobile market continued to maintain an annual growth rate of 30 percent, will give our energy, environmental protection, transport, and so bring tremendous pressure. The future of the auto consumption market is the main force of ordinary people, they want access to cheap cars. “China needs this and I Geely such enterprises, from the most basic things, pragmatic, we completed the basis for the automobile industry. Japanese auto industry’s success is our best example.” Long-term fuel cell vehicles. The development, accelerate the development of fuel cell vehicles operating. FAW Car’s active cooperation with colleges and universities in the development of hybrid vehicles.Meet the above requirements of the product strategy is the survival strategy.Product development strategy involving the same internal resources and external competitive environment.FAW Car Co., Ltd. product research and development of internal factors, product development process is a complex, systematic, dynamic process, the impact of numerous factors, in 2006, launched the Pentium brand new independent research and development products. Mazda’s advanced technology platform for the company own-brand cars has brought new space for development. This was followed by the appearance in the development of the Pentium, FAW, a lot of money. In addition through 10 years of vehicle production assembly, FAW Car Pentium in the quality control is also a red flag Gaixiao reputation, the Pentium on the market overall performance, on behalf of the FAW Car 10 years the ability to accumulate. The autonomous vehicle can not be separated from two core components of development. 1999 testing and calibration laboratories the ability of the General requirements. Automobile R & D needs of the high capital input. FAW Car Pentium such a development. But in the long-term development in the vehicle the size of the market share of long-term capital investment decisions. FAW-Volkswagen mainly with the management of the exchange, the introduction of the automobile industry and the practice of international advanced management ideas. Research and development of the product development process, and technology accumulation played the introduction of advanced management programme.FAW Car Co., Ltd. product research and development of external factors, we are now the stage of economic development, is not to have faced such a historical opportunity is ripe.The challenges facing the whole, and the core competitiveness requires a long-term “dry secondary schools” and “secondary” process, it can not be a very short process. Brand-oriented joint ventures in China and increase investment in research and development, such as SAIC’s Shanghai Pan Asia Design Centre, a joint venture to market branded products with China’s characteristics and meet the special requirements of Chinese users. Recall system for the development of automobile safety of reliability requirements increase, forcing the whole model of independent research and development of the level of increase means that more and more high development costs and high skills development.FAW independent research and development on the domestic and the main difference between independent research and development, the same was established in 1997 the two major car companies, what is causing such a large gap, let us look at the Chery decades of independent research and development process, to find form Car companies today and the reasons for the gap between the future strategic direction.Chery’s independent research and development strategy, Chery business goals: the results of independent research and development: today’s “Chery”, to complete a new model of development just 18 months, the industry has reached the international advanced level independent research and development of a typical strategy: to establish The design concept of independent innovation: the purchase of young people is recognized QQ cheap QQ underlines their avant-garde and fashion. Chery now launched four models are also based on a similar line of thought.Geely’s independent research and development strategy, Geely Automobile great ambitions in the initial stage, the initial goal is to become “China’s Mercedes-Benz.” Technology accumulation is essential for the development of enterprises. Therefore the cooperation with Japan’s Mazda and the profits, in a sense of reliance on short-term survival.FAW Car independent research and development is the fundamental survival. Corporate R & D capability is the overall innovation capability of enterprises strategic basis points. Engine design and development and manufacture of automotive Zhuji Chang is the designed capacity of the signs, from the overall level of China’s automotive industry, the most powerful body and development capabilities, close to the basic version of the ability of enterprises more effective programmes, to intensify The incubation of talent. Through constant practice of the design and enhance their cooperation in the design of the capacity of staff to complete the construction of their own team.Economic cars investment in R & D: So the car once the development of its product strategy with flexible adjustment of the economy worse. To develop models suitable for the user’s requirements. A business too, must be more practice, repeated practice, the formation of a new capacity. Become more independent research and development of state-owned brand increased market share, led the overall healthy development of the industry’s most effective way. Today’s technology has introduced legislation to allow China’s auto industry more standardized, security and environmental protection, and the corresponding increased product development costs and improve the technical personnel of the development level of demand. FAW Car in today’s economic, political, cultural background, in light of its own strengths to establish its own product development strategy. Analysis of impact on the automotive industry product development strategy of factors.
Title: Research on Strategy for Faw Car Co.,Ltd. Prodcution DevelipmentCategory: Agriculture economics
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