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Research on the Agricultural Logistics Mode in Henan Province Based on the Third-party Logistics

On 04/10/2014, in Management, by rain

Agriculture is the foundation of a nation,and a major event to the people’slivelihood.Henan Province is a major Agricultural province,Which is seemed as”kitchen”of china, but the Agricultural operations is big,but not specifically andoperational inefficiencies, which complicated the logistics chain and the high cost oflogistics is the important factors in the logistics constraints of Agricultural products inHenan Province.With the development of supply chain’, more and more industryaware of the importance of lean supply chain thought, they are taking functionalreengineering and outsourcing, to improve industry efficiency significantly,Thesupply chain thought applies to agricultural areas too,how to improve thecoordination of production and marketing of agricultural products and linkoptimization is a major issue to us now.At present,logistics mode of agriculturalproducts in Henan province is dominated by traditional wholesale model, some of themajor agricultural products of third party logistics companies have emerged, althoughis not large, the vitality and development prospects have showed.This mode is mainly for agricultural products and agricultural productswholesale markets third-party logistics model were compared. Through sort of thelogistics of agricultural products theory of Home and abroad, the second chapterdiscusses the problems of logistics analysis agricultural products with the status,Which shows that currently part of the logistics of agricultural products,cumbersome, costly, inefficient and slowly respond to market.Within the context ofHenan Province, through the adoption of agricultural products and agriculturalproducts wholesale distribution companies of the investigation, summary, andqualitative analysis of the pros and cons of business models. Using of data analysis(DEA envelope of Henan Province) in the context of traditional agricultural productswholesale market model and the third party logistics model mathematical modelinganalysis, quantitative study of their operational efficiency..The results show the agricultural product third party physical distribution patternhas the service function to be perfect; Strategic union’s customer relations; Resists therisk together; The profit space is big; Information sharing higher merit.The DEA quantitative analysis result indicated that, the agricultural product third party physicaldistribution Enterprise average goal function value is0.9759, the agricultural productwholesale market goal function value is0.8284,that third-party logistics businessmodel of agricultural products with high efficiency. Third-party logistics is fit to themodern generation of supply chain, the integration process more professional, ratherthan layers of subcontractors and self-employed, thus greatly improving the level ofcoordination, Management and control nodes and more professional and sophisticated,so cost control and efficiency that has an absolute advantage.the article on how topromote agricultural products after clear superiority of third-party logistics andfeasibility of operating mode of Henan Province, the development of third-partylogistics model, put forward some proposals and measures.

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Research on Pingdu Brand Cultivation of Characteristics of Agricultural Products

On 25/09/2013, in Agriculture, by rain

Along with the continuous development and improvement of our country’smarket economy, Competition in agriculture transformation has changed from pureprice competition to brand competition. Agricultural products’ brand and higherquality have become a modern Agricultural high-level competition performance to winthe favor of consumers. In the early days of China’s founding, the shortage ofagricultural products was very serious due to China’s particular political, Economic,diplomatic background. And this had a negative impact on national production andsocial stability. Our country adopted the policies of purchase and sale and limiting thedevelopment of commodity economy and other policies, and this had seriously hurtthe farmers’ enthusiasm for production of Agricultural products and the agriculturalproducts was in short supply. People focused only on the agricultural products’number and prices. They had no choice of brand. After reform and opening up, thegovernment implemented rural Economic restructuring to mobilize the farmers’enthusiasm.The number of agricultural products was increasing and could basicallymeet people’s demand for the amount of agricultural products. With the continuousdeepening of reform and opening up, people’s living standards greatly improve. Whenpeople purchase agricultural products, they no longer just focus on the prices.Thequality and nutritional value of agricultural products have become important factorsfor people to choose agricultural products. After China’s accession to the WTO, theforeign high-quality agricultural products enter China’s market because of theprinciple of national treatment. Then have been very great impacts on the sales ofagricultural products in China. In order to stand out in the fierce market competition,we must cultivate the brand of agricultural products and improve the quality of them.This article studies brand cultivation of agricultural products of Pingdu to exploreeffective ways of cultivating brand.This article first introduces the research background, purpose and significance,domestic and foreign research of agricultural products brand, the research methodsand technology roadmap of the article. The second chapter describes the basicconcepts and theories of the brand. First introduces the definition of brand,agricultural products brand and regional public brand, followed by the definition andprocess of brand cultivation, and finally introduces the theory of industrial Management of agriculture, the theory of comparative advantage and geographicalindication protection. The third chapter analyzes the status quo and problems of brandcultivation of agricultural products of Pingdu. The fourth chapter describes theexperience of agricultural products brand nurtured by the United States, Japan andTaiwan–three developed countries or regions to provide a reference for Pingdu brandcultivation of agricultural products. Chapter V details the advantages, the Basic ideaand measures of Pingdu brand cultivation of agricultural products. Chapter VIanalyzes the successful practices of Majiagou celery to provide a reference.

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Demonstration Analyze on Price Fluctuation of Farm Products and Policy Suggestion

On 23/09/2013, in Agriculture, by rain

China is a large Agricultural country, a large population, limited arable landresources, Agricultural production is not very developed, less per capita foodproduction, lack of domestic food self-sufficiency,annually imported from abroad,a lot of food crops in order to meet the needs of the people’s daily production andliving. Supply gap, the supply of grain and other Agricultural products can not meetmarket demand, and food as the prices of Basic agricultural products, willinevitably bring the prices of other agricultural products, thus leading to a rise in theoverall price of agricultural products.The price volatility of agricultural products in China is the object of this paper.First introduced to China’s agricultural prices and the formation of agricultural pricesand the general price level, agricultural fluctuations in the Economic Social effects,followed by analysis of the status and causes of fluctuations in prices of agriculturalproducts in China, and analyzes the impact of fluctuations in the prices ofagricultural products, including inflation the impact on farmers’ income andconsumer spending. Finally, the specific reasons for the fluctuations in the prices ofagricultural products, combined with China’s reality, and proposedcountermeasures to mitigate the volatility of the prices of agricultural products inChina. Must be a correct understanding of China’s agricultural production capacity,correctly guide the adjustment of industrial structure of agriculture, to improve thegrain reserve system, improve the circulation system of agricultural products,strengthen market supervision, and to build long-term mechanism of stability ofagricultural prices and price volatility early warning mechanisms and measures,effective control of agricultural products prices.In this article, I try to use the theory which is consistent with reality, the datacovered the whole China’s Economic and Social environment, and, the appropriatemethod is reasonable,so that,we can concluded really reliable conclusion from thispaper. Thus, it can provide us corresponding policy to sustained and healthydevelopment for our economy.

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The Research on China’s Agricultural Brand Building and Government Policy Support

On 21/09/2013, in Agriculture, by rain

Brand had been a new competitiveness of Agricultural products in21century.Brandconstruction helped to sell Agricultural products in high price,which would improve the incomestatus of farmers.Brand construction of agricultural products was also helpful to promote thenew socialist countryside construction.As a symbol of high quality,agricultural brand wasaccepted by the whole society gradually.This paper mainly researched the brand construction ofagricultural products in China and the agricultural products brand building can not be separatedfrom strong government support.This paper,starting from the review of relevant theories of construction of agriculturalproducts, analyzed Construction of agricultural brand in theory.Now,the brand construction ofagricultural products has made some progress,but there are still many problems,Mainlymanifested in the uneven distribution of agricultural products brand,the weakness influence,small-scale and low-value of brand,and so on.The main reason is there is not enough supportingfrom government.Analysis of the above problems,the paper put forward several countermeasures to enhancethe brand construction of agricultural products in China.Firstly, to construct industrial policyconducive to the development of the brand of agricultural products;secondly, to build thehuman resources policies conducive to agricultural development of the brand;lastly, buildingfiscal policy which is conducive to the development of the brand of agricultural products.

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Regional Brand Development of Agricultural Products

On 21/09/2013, in Agriculture, by rain

With the rise of market opening degree of China’s Agricultural products, a great quantity Agricultural product of foreign brand enter our domestic market. Ever depend on low price strategy, not in the product quality, brand fluctuation; our Agricultural product might not be able to exist on the market. However, different area conditions of the nature create different production quality. With the same area advantages of agricultural products is the formation of industry cluster, in the cluster region forms the bulk of regional brand. With the change of market competition ways and the main body of the participating in the competition, Implement the strategy of famous brand and cultivating regional brand has become a new way of thinking to develop regional Economic. In the trend of global Economic integration, Brand economy has gradually become the main mode of market competition, Development of regional brand has become a way to improve local government visibility, improve market competitiveness of agricultural enterprises. Promote the region’s core competitiveness, accelerating regional economic development has become the government actively choose parties, and create the train of thought of regional brand has become an effective way to realize this goal and form consensus, regional brand as a regional economy development important strategic weapons. They have the monomer brand could comprehend great brand effect and difficult to imitate competitive advantage, is causing more and more scholars’attention.This paper adopts literature research and case analysis methods, based on the research and summarizes of agricultural industrial cluster, regional brand, and agricultural regional brand theory, analyzes the necessity of the development of agricultural products of regional brand. Expounds the regional brand development of agricultural products is the needs of the development of the agricultural industrial cluster, is able to more fully embody the characteristics of regional resources advantage, is to promote the market competition ability of the agricultural products, is to meet the needs of the rising consumer brand needs.Through the study, we can found, under the background of industry cluster, The current development of agricultural regional brand still exist the following problems: the loss of the main body regional brand Management, the consciousness of regional brand Management subject, the overall low value of regional brand, and the slack of industrial association and the government’s regulation etc. At the same time, the author deem that under the background of industry cluster, develop agricultural regional brand should start with the following aspects:strengthening the Management of the Enterprise subject status, enhance Enterprise’s development of regional brand awareness, align the positioning of regional brand to promote the brand value, and exert the supervisory role of the agricultural development of regional brand etc. Finally, the paper combined with the conclusions of the research, using the method of case study, offered some suggestions on the development of Xing yang maojian regional brand.

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Research on Agricultural Circulation Channel Structure Analysis and Selection

On 21/09/2013, in Management, by rain

Agricultural products of different quality may choose different distribution channels due to the difficulties to identify their quality. With the high frequency of quality and safety accident, the research is practical to solve the problems about how to guarantee the high quality Agricultural products to enter the market to be identified and purchased. Based on different quality Agricultural products corresponding different circulation channels, Game models are established among the producer, seller and consumer. Different factors (such as the agricultural product quality, price, and government regulation) are considered in analyzing the gamers’ behavioral changes. And finally the measures to provide smooth circulation channels for the high quality agricultural products are obtained. The research content and achievements are as follows:(1) The current theoretical and circulation related researches of agricultural products are concluded to describe the current agricultural development situation and characteristics of agricultural products circulation, as well as the existing channel mode structure.(2) Based on the competition and cooperation relationship between producers and sellers, the Stackelberg Game Model is established to analyze the influences of producer and seller scale, the agricultural products quality and pricing on circulation channel choice. The results show that the productions of large producers generally go to the supermarket, and small producers’generally flow to Farmers Markets. The quantity purchased by supermarket is direct proportion to consumer demand, while the quality is inversely proportion to consumer demand. Small retailers tend to choose high quality agricultural products, and large supermarkets tend to choose that of low quality. To the same retailer, the proportion of purchasing high quality agricultural products is lower than that of low quality.(3) Signal transmission Game Model is established between sellers and consumers with price as the quality signal to analyze how the difference of quality information transmission affects the choice of circulation channels, and obtained how consumers make purchasing decisions in face of different transmission signals. The Game model analysis shows that in the equilibrium state, consumers are willing to purchase product in low price at the supermarket, while tend to pay high price for high-quality products at the Farmers’market. That is, supermarkets like to choose low-quality product in order to save cost, while the Farmer’s markets opt to sell high-quality product in order to maintain consumer loyalty. Thus, high-quality products generally go to Farmers’Market and the low-quality product mostly go to supermarkets.(4) The transactions behavior between sellers and producer is analyzed based on the governmental policy variables, including Taxation variable and Subsidy variable. Taxation variable mainly influence the consumers’behaviors, that is, purchasing amount and ultimate selling price. Subsidy variable affects the producers’behaviors, that is, production and Investment costs. The Game Theory results show that when the tax incentives and financial subsidy reaches a certain degree, the optimal purchases quantity of high-quality products are larger than that of low-quality products. It means that more high-quality products will flux into markets, so accordingly farmers are encouraged to make high-quality products. In more abstract aspect, the quality of the products in the circulation market is improved and the circulation channel of products is optimized.

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Study on the International Competitiveness of China’ Agricultural Products

On 17/09/2013, in Agriculture, by rain

China is a large Agricultural country. With the accession to the WTO and thedeepening of Economic globalization, the international competition of the agriculturalproducts is becoming more and more serious. Especially in recent years, because of theopening of China’s Agricultural products market and the decline of tariff, the trade deficit ofChina’s agricultural products has increased year by year. So if we want to change thesituation of the trade deficit and expand the foreign trade of the agricultural products, wemust enhance the agricultural products’ competitiveness.The paper which analyzes the international competitiveness of agricultural products,and gives some suggestions on enhancing the level of competitiveness of China’sagricultural products have certain theoretical meaning to our agricultural products’production and the formulation of import and export’s policies. Meanwhile, changing thelabor advantage into competitive advantage with the policy suggestions is of great realisticsignificance on both developing the international market and protecting the domesticmarket.The main content of this article is composed of six chapters. The first chapter is theintroduction of this article, which introduces the background and significance of the thesis,research methods and ideas. It also gives the main contents of the paper and innovation.This part also classifies and organizes relevant references. The second chapter provides anoverview of the relevant theories of the competitiveness, including the theories of trade andPotter’s theory of competitive advantage, the concept of agricultural productscompetitiveness; The third chapter provides some main problems exist in the trade ofagricultural products and analyzes the function of the trade; The forth chapter analyzessome factors that influence the competitiveness from both direct and indirect aspects. Thefifth chapter is the most important part. In this part international market shares, TC andRCA are used to evaluate the competitiveness of the agricultural products,and it alsomakes comparative analysis on the there index with America、Brazil and India. The sixthchapter is about some policy suggestions according to the results of competitivenessanalysis and the influence factors.This paper uses index evaluation method to evaluate the level of the competitivenessof the agricultural products and uses the comparative analysis method to make comparativeanalysis with some main countries. So the level of the competitiveness of China’sagricultural products can be shown more intuitively. But due to the incomplete data and theindependent index, the paper can only reflect the level of competitiveness in certain extent.

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A Study on Security Monitoring of Agricultural Products Cold-chain Logistics in China

On 15/09/2013, in Agriculture, by rain

Agricultural products are necessities for people’s living, whose quality safety is becomingthe outstanding global problem increasingly. It not only a fleet spacious people in goodcondition and life safety, but also has influence on the confineable development of nationalagriculture. But, more attentions are paid for the operation process consisting of produce,processing and sale than that for some problems related to the safety of Agricultural products.Agricultural products supply characterizes with traditional mode made of storage and transport,enterprises at different stages lack enough coordination, related departments at different levelsof government pay little attentions to the supervision of food safety during logistics process awholesome cold chain system has not come into being, the proportion of fresh agriculturalproducts under the conditions of refrigerated storage and transport is very low. All of these leadto a great deal of loss and accidents related to food safety during operation process of freshagricultural products logistics. Therefore, it is imperative under the situation for strengtheningquality safety Management of agricultural products.From the perspective of Basic concepts such as modern logistics, agricultural productscold-chain logistics, security monitoring for agricultural products cold-chain logistics,analyzing the features and the current situation of agricultural products logistics, the paperpoints out its problems existing in security monitoring, and puts forward the countermeasures topromote agricultural cold-chain logistics development suggestions. Then, emphasis is laid onthe cooperative application of current market transaction information platform, governmentpublic Management and cold-chain logistics technology to realize the security supervision ofsupply chain logistics for agriculture products, and to construct the whole course monitoringsystem of cold-chain logistics for it. By discussing and studying the security monitoring systemof supply chain logistics for agriculture products, not only the possible ways to supplyconsumers’ safer shopping environment and channels for agriculture products can be figure out,but also the ways to enhance the quality management and monitoring in every link of supplychain for agriculture products can be realized more significantly. And this kind of study iscontributive to construct the supply chain system with more integrity and efficiency to ensurethe quality safety of agriculture products. Finally, case study on security monitoring of the porkcold-chain logistics in Wuhan is conducted to propose the effectiveness and practicalapplicability of security monitoring in cold-chain logistics for agriculture products, and toprovide a set of feasibility program for whole course security monitoring and tracing of Chinesepork industry.

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The Study of the Green Supply Chain of Agricultural Products Operation Mode

On 13/09/2013, in Management, by rain

With the rapid development of economy and society, various forms of numerousserious incidents of Agricultural products’ safety have frequently been exposed. Foodis the Basic of the people, safety is the Basic of the food. Safety of agriculturalproducts is closely related to people’s daily life, which is not just an Economic issuebut a political issue about Social stability. With the continuous improvement of livingstandard, people’s Health awareness has increasingly been strengthened, and thedemand of Agricultural products’ safety has become higher, so green, organic andpollution-free has become the mainstream of Agricultural development. On the basisof the traditional supply chain, How to strength awareness of environmentalprotection, run through the no waste, no pollution and no any side effect in rawmaterial procurement, production, sales, and reverse logistics, etc., which enableenterprises to maximize resource utilization, enable people to consume the green safeagricultural products,is an problem being taking serious and studied.Implementation of the green agricultural products’ supply chain can promote thedevelopment of the agricultural products healthily, exploit advantages of the leadingagricultural enterprises combine the market and the farmers, build a ” bibcock+base+farmer ” mode, accelerate the transformation and upgrading of the agriculturalproduction, improve the value-added products in all aspects of agricultural production,transport, minimize pollution, protect the safety issues of agricultural products,combine small-scale farm households with the leading enterprises to exploreindustrial radiation, promote the development of the agricultural industrialization. Thethesis is based on the natural attributes of the agricultural products, pointing out thatthe green agricultural products’ supply chain operation mode.According to practicalexperience in Anchang Town, this essay comprehensively analyses the points of greenagricultural products’ supply chain, based on the analysis of the poultry industrydevelopment in Anchang Town, compared with the theoretical basis of the greenagricultural products’ supply chain Management.The practice has proved that, withthe guide of the Government and based on farmers, enterprises develop poultry industry without the green agricultural products’ supply chain, which is playing animportant role in the economy and society.The paper is divided into five parts. The first part is an introduction. Itintroduces the research background and significance of the green agriculturalproducts’ supply chain, the green supply chain research and the status of theagricultural safety supervision, and describes the main content of this article. Thesecond part is the theoretical basis. It systematically describes the green agriculturalproducts’ supply chain, the main problems in China’s green agricultural products’supply chain, as well as the need for the implementation of green agriculturalproducts’ supply chain Management. The third part describes the operation mode ofthe green agricultural products’ supply chain, including the security risks of the mainpoints in the agricultural products’ supply chain, and the specific aspects of the greenagricultural products’ supply chain mode. The fourth part is the main part of thisarticle. It takes the development of poultry and poultry industry in Anchang Town forexample.On the basis of the poultry industry in Anchang Town; it analyzes all aspectsof the green supply chain and gives opinions about accelerating the green supplychain development of the poultry. The fifth sector is the conclusion of the paper. Itgives Policy Implications to promote the green agricultural products’ supply chainmanagement on the theory and practice.

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Market Supply of Agricultural Products and Countermeasures in Beijing

On 11/09/2013, in Agriculture, by rain

There is an old saying,‘Bread is the staff of life and to the foodstuff, safe is all-important’.Therefore, the food safety is a vital work involving in people’s likelihood. In Beijing, the agriculturalproduct is a hot topic in people’s daily life. The stable market price, sufficient and safe products are thebasic condition for people’s well-off life, meanwhile, they are the key point which is concerned by thegovernment and the inevitable requirement of constructing harmonious society. Producers reflect thatthe Agricultural product sales are very hard, and the market price is relatively low, on the other hand, theconsumers complain of the high price. One of the most important reasons is that the supply system ofthe Agricultural products market is imperfect.On the basis of reviewing and studying the Basic theories and comments at home and abroad, thepaper analysis current status in the produce, market supply of the Agricultural products in Beijing. Thefeature of the urban agriculture becomes outstanding gradually. The livestock products realize the largescale production. The culture of the aquatic products realizes the standardization. The government ofBeijing also constructs the agricultural products base operating by the co-government.Beijing is an oversize consumption city which has nearly20million people, it’s consumption ofagricultural byproducts has reached100billion Yuan per year. Nowadays, Beijing’s market has formedthe maximum circulation pattern. According to statistics,80%products are from other districts and20%from suburbs.In current circulation channels,70%market sales is from wholesale markets,20%fromsupermarkets, and10%from other channels such as universities, residents, government organizations,state-owned enterprises, public institutions, and business hotels, etc.The main restricted factors: Lake of land and water resources, low comparative benefit, not formthe industry chain, hard control of the vegetable safety, etc. Also, there are other problems should bepaid attention to: low productivity of vegetable and low supply in local; lake of self-exam policy, andhard control of quality and safety of agricultural products from other districts; high circulation cost andasymmetric information of supply and demand.Through the questionnaires, the paper has shown us the satisfaction of the residents towardsagricultural products market and the knowledge of the quality and safety of agricultural products. Thepaper put forward series countermeasures: To enlarge the areas of vegetable fields appropriately, todevelop vegetable facility cultivation vigorously, to consummate the subsidies policies of vegetableproduction, to cultivate specialized cooperatives of vegetable industry actively; to regulate the input ofchemical substances strictly; to extend the wholesale markets of agricultural products, and so on.

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