Agriculture is the foundation of a nation,and a major event to the people’slivelihood.Henan Province is a majorprovince,Which is seemed as”kitchen”of china, but the operations is big，but not specifically andoperational inefficiencies, which complicated the logistics chain and the high cost oflogistics is the important factors in the logistics constraints of products inHenan Province.With the development of supply chain’， more and more industryaware of the importance of lean supply chain thought, they are taking functionalreengineering and outsourcing, to improve industry efficiency significantly,Thesupply chain thought applies to agricultural areas too,how to improve thecoordination of production and marketing of and linkoptimization is a major issue to us now.At present，logistics mode of agriculturalproducts in Henan province is dominated by traditional wholesale model, some of themajor of companies have emerged, althoughis not large, the vitality and development prospects have showed.This mode is mainly for and agricultural productswholesale markets third-party logistics model were compared. Through sort of thelogistics of agricultural products theory of Home and abroad, the second chapterdiscusses the problems of logistics analysis agricultural products with the status,Which shows that currently part of the logistics of agricultural products,cumbersome, costly, inefficient and slowly respond to market.Within the context ofHenan Province， through the adoption of agricultural products and agriculturalproducts wholesale distribution companies of the investigation, summary, andqualitative analysis of the pros and cons of business models. Using of data analysis( envelope of Henan Province) in the context of traditional agricultural productswholesale market model and the model mathematical modelinganalysis, quantitative study of their operational efficiency..The results show the agricultural product third party physical distribution patternhas the service function to be perfect; Strategic union’s customer relations; Resists therisk together; The profit space is big; Information sharing higher merit.The quantitative analysis result indicated that, the agricultural product third party physicaldistribution average goal function value is0.9759, the agricultural productwholesale market goal function value is0.8284,that third-party logistics businessmodel of agricultural products with high efficiency. Third-party logistics is fit to themodern generation of supply chain, the integration process more professional, ratherthan layers of subcontractors and self-employed, thus greatly improving the level ofcoordination, and control nodes and more professional and sophisticated,so cost control and efficiency that has an absolute advantage.the article on how topromote agricultural products after clear superiority of third-party logistics andfeasibility of operating mode of Henan Province, the development of third-partylogistics model, put forward some proposals and measures.
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