In recent years, with the rapid development of the international food trade, the tradevolume rising continually.food exports have become an important source of foreignexchange in a country’s trade, which becoming an important part of the internationalcompetitiveness of a country’s exports. But for the green food, in terms of the expansion ofthe capacity of the international market does not mean that the products have good marketopportunities. On the one hand, the Green Barrier has become an important factor affectingChina’s green food export. On the other hand, China’s green food enterprises lackinternational marketing concepts and analysis focused on the international market, resultingin the structural imbalance of export products and export markets. Green Food in China toexplore the international market successfully, targeted market analysis must be based onchanges in the international trade environment and international market environment, greenfood exporting countries, to develop an accurate picture of the international market entrystrategy, international market and select the appropriate mode of entry, to enhance the abilityof green food in the product development and market development.The text is divided into six parts: at first in the introduction talks about the researchbackground, purpose and significance of the research, status of the green food exports, aswell as the content and structure of the thesis, methods, innovation and deficiencies; greenfood export competitiveness from the green food related concepts to be defined, and thecompetitive Advantage of Nations, the theory of comparative advantage and marketpositioning theory, build the theoretical foundation of China’s green food exports; the secondchapter is devoted to our green status of food exports, characteristics and existing problems;the third Chapter combine the practices and experiences of the overseas development ofgreen food, draw inspiration for the development of green food in China; the fourth throughthe use of three indices of food export growth advantage index (Dt), the tradeCompetitiveness Index (TC) and food export revealed comparative advantage index (RCA),an empirical analysis of China’s green food export competitiveness. The last Chapter basedon a combination of the above theoretical and empirical analysis, and relevant experience and learn from the overseas development of green industry, pointing out that at the macrolevel, the Government should take to make laws and regulations, improve service quality,improve the protection of policy-oriented measures such as export; in micro enterprisesshould take to do a good job market positioning to optimize the market structure, andimprove marketing channels, through cooperation and competition to the internationaldevelopment and other measures to promote exports.
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