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Study on the Export Competitiveness of Chinese Green Food

On 23/09/2013, in Agriculture, by rain

In recent years, with the rapid development of the international food trade, the tradevolume rising continually.food exports have become an important source of foreignexchange in a country’s trade, which becoming an important part of the internationalcompetitiveness of a country’s exports. But for the green food, in terms of the expansion ofthe capacity of the international market does not mean that the products have good marketopportunities. On the one hand, the Green Barrier has become an important factor affectingChina’s green food export. On the other hand, China’s green food enterprises lackinternational marketing concepts and analysis focused on the international market, resultingin the structural imbalance of export products and export markets. Green Food in China toexplore the international market successfully, targeted market analysis must be based onchanges in the international trade environment and international market environment, greenfood exporting countries, to develop an accurate picture of the international market entrystrategy, international market and select the appropriate mode of entry, to enhance the abilityof green food in the product development and market development.The text is divided into six parts: at first in the introduction talks about the researchbackground, purpose and significance of the research, status of the green food exports, aswell as the content and structure of the thesis, methods, innovation and deficiencies; greenfood export competitiveness from the green food related concepts to be defined, and thecompetitive Advantage of Nations, the theory of comparative advantage and marketpositioning theory, build the theoretical foundation of China’s green food exports; the secondchapter is devoted to our green status of food exports, characteristics and existing problems;the third Chapter combine the practices and experiences of the overseas development ofgreen food, draw inspiration for the development of green food in China; the fourth throughthe use of three indices of food export growth advantage index (Dt), the tradeCompetitiveness Index (TC) and food export revealed comparative advantage index (RCA),an empirical analysis of China’s green food export competitiveness. The last Chapter basedon a combination of the above theoretical and empirical analysis, and relevant experience and learn from the overseas development of green industry, pointing out that at the macrolevel, the Government should take to make laws and regulations, improve service quality,improve the protection of policy-oriented measures such as export; in micro enterprisesshould take to do a good job market positioning to optimize the market structure, andimprove marketing channels, through cooperation and competition to the internationaldevelopment and other measures to promote exports.

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The Research on Price Composition of Green Food

On 21/09/2013, in Management, by rain

Nowadays, Green food are favored by people of all ages and enter the ordinary consumer family gradually, expand market coverage constantly and the market share will be higher. Green food has a very broad market prospects in domestic and foreign market. Since2010, the price of global Agricultural products appears to rise substantially. The price of other agriculture products are soared which related to the high price of green food. It causes a serious impact on people’s daily life and the healthy and stable development of society. The price of green food is directly related to people’s livelihood and will affect the interests of farmers and consumers. So it necessary to explore the complex causes of the soared green food price, analysis of the green food formation and formulate the price development strategy in acceptable range which are critical to strengthen the market competitiveness of enterprises and obtain good Economic benefit and Social benefit.By use of the theory of price, demanded price elastically theory,4Ps marketing theory and the principal component analysis method, this paper analyzed the green food price from the point of view of system. First of all, this paper briefly introduce the research background and significance, as well as reasons that make the higher price and adverse effects caused by higher price, then use the related theories and methods to pave the way for the following research.Then, on the basis of combination with the relevant literature, this paper analyzed the price of green food, analysis of the green food value; find out the price factors of green food, namely cost, current cost, taxes, profit and other charges. Then, lay a good foundation by establishing the corresponding factors on the basis of the principal component analysis.Again, after carrying out the field investigation and using the principal component analysis method in SPSS, this paper analyze the survey data. The research shows that the intermediate inputs, sunk cost, environments cost make a larger proportion in the cost of production and green logistics, green packaging cost accounts for the main part of circulation in the circulation cost. In view of taxes was relatively fixed in a long period and converted into the lower proportion in price, while the profit is also more complex, this paper focuses on the cost of production and circulation cost for detailed analysis.At last, according to the analysis results, this paper put forward reasonable green food price strategy and proposal from the view of the Enterprise reduce cost, the government increase support, and consumer shift consumption values. This strategy and proposal can make reference advice for the enterprises and government price Management departments to develop Economic policy and price regulation.

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Study on the Countermeasures of Jixi City’s Green Food Industry Development

On 13/09/2013, in Agriculture, by rain

With increasing living standards, most people want to have food with better qualities: nourishing,safe, and pollution-free. In this new century, especially in recent years, great concern has been shownfor food safety both at home and abroad. Centering on green food, aiming at the countermeasures in JixiCity’s green food industry, this thesis is of great practical significance. Green food development inChina began in1990. Heilongjiang Province was among the first provinces to have developed greenfood, and in this province, Jixi City was one of the earliest places that started green food developmentand have undergone the most rapid development. The development of green food industry has animportant effect on Jixi’s Economic and Social development.The national and provincial situations of green food industry are: increasing improvement andscale, more manufacturing bases, strengthened institutions and supervision. Compared with this, Jixi hasthree apparent advantages: good ecological environment, rich natural resources, plentiful and cheaplabor force.At present, people from all walks of life in Jixi city have realized the importance of green food:leaders of the city, relevant institutions, manufacturing enterprises, and farmers. Setting the planting ofrice, soybean, corn as the long-term project, a green food processing industry is gradually taking shape,and some brands have found various markets, and the green food industry has become a hopeful onethat promote Jixi’s local economy, farmers’ income growth, and enterprises’ profit increasing.But at the same time, there still exist some shortcomings in the following aspects: understanding,scale, influencing factors, technological level, guidance, managerial cost, market supervision, credibility,etc.Relying on the three comparative advantages, Jixi should take some feasible measures.Government, enterprises, and other agencies should cooperate with four patterns:assembling small andmedium enterprises (SMEs), role-playing of leading enterprises, relying on market, and connectingbrands, four patterns functioning cooperatively to construct a green food industrial complex. To achievethe above goals, both government and enterprises should do the following: attaching great importanceto the development of green food industry, carrying out deep-processing, prolonging industry chains,strengthening technological efforts, letting scientific institutes’ advantages in technology and personnelcome into play, enlarging the scale of green food industry and enterprises, reducing manufacturing costs,increasing the Investment of capital resources, human resources, and infrastructure, opening up exteriormarkets, creating well-known brands, increasing popularizing, attaching great importance to quality,increasing supervision, creating industrial complex and make the full use of it.

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The Present Situation, Problems and the Measures for the Development of Green Food in Wanzai County of Jiangxi Province

On 08/09/2013, in Agriculture, by rain

Green food is pollution-free safe, high-quality and nutritious foods, not only conform the objective requirement of people for food in the new stage and the new century but also an effective means to combine society Economic, ecological benefit as a whole and also have great significance for the Environmental pollution solution,food safety and increase farmers’income.In December2009, Jiangxi province committee and government, to determine green food industry is one of the”10big strategic emerging industries”. Wanzai is one of the earliest counties to explore the green food industry over the whole Jiangxi province..With more than10year’s development, it has explored a new way to developing the green food of the underdeveloped region and accumulated a great deal of valuable experience. But it also has a series of problems. Such as how to foster strengths and circumvent weaknesses in the future development, improve the quality and safety of Agricultural products constantly and promoting the regional Agricultural scale and quality competition, is the problem of Wanzai have to face.This paper’s study topic is “the present situation problems and the measures for the development of green food of Wanzai County”. First of all, expounded the background of the rise of green food,the significance,the study and research situation from our country and outside; secondly, introduced the Basic theory of green food, such as the concept the characteristics, classification, marks of green food and the similarities and differences between organic food and pollution-free food. According to the actual situation of Wanzai County, application the theory of ecological economy, market Economic theory, the sustainable use theory and cleaner production theory as the theoretical instruction. Thirdly, based on existing natural conditions and economic and Social situation of Wanzai County, raise the basis and conditions to develop the green food in Wanzai County. Fourthly, it has arranged and analyzed the aspects on planning, product amount, its status quo of Enterprise, base building, the farmers’organizational degree on the base of a brief summary of the historical development and present situation of Wanzai County and draws the conclusion. Finally, on the basis of a lot of data, material, investigation of statistics, it has deep analyzed the existing development problems of Wanzai County such as capital insufficiency, not perfect market system, brand awareness act. This paper proposes strengthening measures to promote the development of green food in Wanzai County, as follows, build the good atmosphere to develop green food, strengthen the supervision of the green food, increase policy and capital support of green food, transformation of government work way, construction the high standard raw materials production base.

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Research on the Development of Green Food Industry in Mudanjlang City

On 06/09/2013, in Agriculture, by rain

Since the fifties and sixties years of the20th century, mankind is faced with thechallenge of the five major world problems of population, food, energy, environmentand resources. With the rapid population growth, human demand for food and otheragricultural products is also increasing. Large number of pesticides, chemicalfertilizers began to be used in cultivated areas, plus a large area of land clearing,deforestation behavior so that the environment has become more and moredeterioration, the original vibrant vast fertile fields into the lifeless fields, wildlife isalmost impossible to increase in harmful ingredients in the survival, food, vegetablesand other Agricultural ecological environment has been severely damaged, and prolificfood and accelerate the development of agriculture, human development of unlimitednatural resources and has had devastating results. Increasing ecological degradation,Environmental pollution, population, resources, environment, biodiversity reduction,and frequent outbreaks of food safety incidents, it is growing on the green,pollution-free, pollution-free food needs. Therefore, the development of green food,organic food is increasingly becoming the consensus of the world.From the perspective of the development of green food industry at home andabroad since the early20th century, especially since the1970s, the rapid developmentof ecological environment protection and production safety of Agricultural products asthe main purpose of organic agriculture in Europe, America, Japan and somedeveloping countries. China green food development strategy from the1990s, after20years of development, has made great achievements.This article is based on the actual development of green food industry inMudanjiang City, Use the SWOT analysis and learn to put forward the developmentof green food industry in Mudanjiang City of domestic and international experiencepath arrangements: Establish green food body, two wings, the development of amulti-level, multi-functional space layout; focus on key industry planning andlong-term strategic objectives proposed development countermeasures andsuggestions to promote green food industry in Mudanjiang City, Mudanjiang City governments at all levels to develop green food industry development policies providesome reference suggestions:(1) growth of leading enterprises groups,(2) theconstruction of a high-standard production base,(3) to enhance the brand influence,and actively expand the market space, and (4) to strengthen the quality and safetyregulatory and scientific and technological support,(5) improve financial support.

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Research on the International Marketing Problems of Green Food of Heilongjiang Province

On 11/12/2012, in Trade, by rain

【Abstract】 Since the trend of thoughts of sustainable development has emerged and developed, the awakening and strengthening of Environmental protection awareness have exercised direct and indirect influence on the national developmental strategies of any country in the world. With the patterns of people’s thinking, view of values and consumption being changed, the surge of green consumption springs up. Some districts and Social groups in the world, especially people in the developed countries, have come into the phrase to seek the life quality. And the Environmental awareness and the environment-oriented product preference have increasingly been strong. Therefore, the relationship of international Economic and trade has been affected seriously, and the green barriers have come to be an important factor to hinder the development of international trade. Especially after the entrance of china to WTO, the situation has appeared increasingly remarkable, meanwhile the trade of Agricultural products has been affected considerably. Under the influence of WTO rules, there appears new characteristics in trade and market competition, while the emphasis of trade has shifted.Under those background, it has been an inevitable problem for us on how to make environmental protection in line with the development of our Economic development, being consistent with the world convention, improve the increases of Chinese export and import trade, and occupy the certain position in the world market. However, the infant industry of organic food is a new thought to realize the harmony between the development of export and import trade of Agricultural products with environmental protection.From the view of domestic situation, in recent years, the green food industry of our country and province has developed dramatically, and the market has constantly been growing. With the increase of green consumption demand, it is of realistic significance to apply the theories related to marketing and international trade to push forward the development of green food of our country and province. In this paper, through the analysis on the Basic concepts and theories of international trade of green food, the current situation and trend of international trade of green food are discussed, furthermore under those basis, the influential factors on international marketing of green food of Heilongjiang province are emphatically analyzed, the thought and emphasis of international marketing of green food of Heilongjiang province are defined, and the countermeasures to accelerate the green food of Heilongjiang province to the international market are proposed herein.This paper consists of six parts:Part one: Study the realistic value and theoretical significance on international marketing of green food of Heilongjiang province, introduce the research situation on the paper home and abroad, and propose the research approaches and technical lines. Define the related Basic concepts, analyze generation and concepts of green barriers.Part two: Analyze the background on international marketing of green food after the entrance of China to WTO, sum up the position and roles on international marketing of green food.Part three: Analyze the supply-demand situation of international market of green food and marketing potentiality. Explore standards of organic Food, administration system distribution Channels, market Accession of International organic Agricultural products and influnces on international marketing of green food of our country.Part four: Analyze the current situation and trend on international marketing development situation of green food of Heilongjiang province, sum up the existing problems and rational selection of International Marketing.Part five: This part is the emphasis of this paper, discuss the thought of international marketing of green food, from the aspects of government, industry and enterprises, propose the countermeasure of international marketing of green food of Heilongjiang province.Part six: On the basis of the above parts, d

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Studies on China Green Food Marketing

On 25/11/2012, in Trade, by rain

【Abstract】 In order to satisfy the growing demand of green food, to increase present’s income, and to meet the challenge from green barrier in food export, further to solve the problems of green food marketing, this paper gives systematic study on green food marketing in China. The paper is based on the theory of marketing, consumers’ behavior and Agricultural industrialization. The following methods are used: comparison analysis, combination of qualitative and quantities analysis, case study, and econometric.First the paper introduces the concept of green food and green food marketing, discusses each characteristic of them, and then states the significance of this study. Second the paper listed the factors, which makes greens food marketing difficult in China by analyzing the current situation and problems of green food marketing, then the paper analyze green food marketing environment from the perspective of organization, policy, market conception, and Social demand. Especially, questionnaire is used to explore the concrete factors influencing customer behavior in green food marketing, and it provides the evidence for marketing strategy. To solve the problem of lack of resources of green food marketing in china, and to offer the credit organization for green food marketing, the paper analyze an integrating model of marketing, which is suitable for green food development in China. And a lot of research helps to prove the suitability of this marketing model for profitability of company and presents. Finally, based on the problems of green food marketing, factors influencing customers’ behavior in green food marketing, and the integrating model of green food marketing, it demonstrates concretes marketing strategy suitable for green food development from different perspectives.

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Study on Green Foodmarkarketing Channel Construction

On 02/09/2012, in Agriculture, by rain

【Abstract】 Green food, labeling special logos with the permission from some organizations, is produced by the special manufacture method under the sustainable development principles. Green food is a kind of unpolluted, safe, high quality and nutrition food. Interest in green food has developed progressively over these years. In the recently years, the development of green food in China is becoming very fast. Green food industry is playing a very important role in the adjustment of agriculture structure, promoting the improvement of agric-products, buildup the competition capabilities of the agric-products. But nowadays the sales performance of green food are not very optimism .The main reason are the block necks of green food marketing channels, such as the production out of gears of sales, the blocking channels of green food and the lag of green food marketing methods. How to improve green food producers marketing abilities of sales channel are an urgent problem and a comparatively important factor for the development of green food industry in the future.The author analysis the green food market characteristics and the environment of green food marketing channel, compare several models of green food marketing channels. The author believe to build the stratagem of green food marketing channel is a realistic and useful way to resolve the marketing problem. Strategically allied green food producers and shippers gain an advantage by providing a wider range of crops and varieties than each could supply independently.

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Study on Green Foodmarkarketing Channel Construction

On 02/09/2012, in Agriculture, by rain

【Abstract】 Green food, labeling special logos with the permission from some organizations, is produced by the special manufacture method under the sustainable development principles. Green food is a kind of unpolluted, safe, high quality and nutrition food. Interest in green food has developed progressively over these years. In the recently years, the development of green food in China is becoming very fast. Green food industry is playing a very important role in the adjustment of agriculture structure, promoting the improvement of agric-products, buildup the competition capabilities of the agric-products. But nowadays the sales performance of green food are not very optimism .The main reason are the block necks of green food marketing channels, such as the production out of gears of sales, the blocking channels of green food and the lag of green food marketing methods. How to improve green food producers marketing abilities of sales channel are an urgent problem and a comparatively important factor for the development of green food industry in the future.The author analysis the green food market characteristics and the environment of green food marketing channel, compare several models of green food marketing channels. The author believe to build the stratagem of green food marketing channel is a realistic and useful way to resolve the marketing problem. Strategically allied green food producers and shippers gain an advantage by providing a wider range of crops and varieties than each could supply independently.

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Study on Developmental Policy of Green Food Industry in Fujian Province

On 30/08/2012, in Agriculture, by rain

【Abstract】 This paper mainly discussed the developmental policy of green food industry in Fujian province with the related theory of Industry Economics and Region Economics.The whole includes 6 parts :Introduction. In this part, the conception and characteristics of green food and the great importance of industrial policy to the healthy growth of one infant industry are introduced. The method and the object of this paper are also explained.The importance for Fujian province to develop green food industry. It is the contribution for Fujian province to perform the strategy of sustainable development smoothly; to continually propel the rapid economy growth; to develop export-oriented agriculture and to improve the safety level of food.The characteristics of green food industry and the influenced field of industrial policy. The theories about the necessity of industrial policy include market failure theory, comparative superiority theory, structure transformation theory and scale economy theory. The characteristics of green food industry includes below: based on green agriculture, vulnerable and needs support; belong to safety food industry, there is information dissymmetry problem; a strategic industry with bright prospect; an important organic part of environment industry; the market discipline is always in mess and demands good administration.The states quo and problem of green food industry in Fujian province. The states quo: the whole scale has reached some extent; the administrative system has almost been build; the industrial level has been improved more rapidly; most regions have offered more and more support; the market system almost has been completely built. The problems are: failure in good guided mechanism; failure in perfect supervision of procedure; failure in certified technology support; lag in market built; intensive market competition in future; low productive capacity of resources and wrong practice.The analysis on the influential factor of competitive capacity of green food industry in Fujian province. The factor of location is super, for the condition of transportation and information is relatively good and it is convenient to do business with oversea countries. The factor of population is not so good, for the literacy of agriculture is low, human resources of agriculture science is in short. As the factor of economy is concerned, with the strategic transformation of agriculture industrial structure, the supply of green food is in not problem and the market demand is large, but the food processing industry is lagged. The science and technology factor, its base has been founded and it has been endowed a good opportunity to develop, however, the technology is still in low level and cannot satisfy the need. The factor of nature is comparatively good, for nature environment is in good condition and there are abundant characteristic nature resources, but deterioration is taking place in some sections and frequent nature hazards also make a threat. The factor of policy, government pay high premium to the development of green food and has given much support, but Investment environment is lack of attraction. The factor of innovation is not ideal, for the capacity of innovation is very limited.The policy system for the development of green food industry in Fujian province. It includes industrial organization policy, industrial structure policy, industrial distribution policy and industrial technology policy. The industrial organization policy mainly includes: to make perfect administrative mechanisms; to propaganda hard; to motivate Enterprise of green food to expand its scale; to discipline market competition, etc. To develop green agriculture, Environmental industry, food processing industry and green logistic industry is suggested in the industrial structure policy. The green food industry distribution in 9 cities of Fujian province is discussed in the industrial distribution policy, centering on their product and measures. The industrial technology policy discussed the object and key fields of the t