Recently years,the use ofof has aroused widespread attentions in the academia. Soft power plays a crucial role in china’s foreign relations, image building etc. and it has been recognized as an important component of ’s comprehensive national strength. ’s peaceful development requires a positive and stable surrounding environment.China and its neighboring countries and regions, especially in exchanges and cooperation in Southeast Asia, not only for domestic development and expansion space, but also help enhance mutual understanding and mutual trust, and build regional security and a stable environment. Southeast Asia and China has a special relationship in history,culture and geography. China can not develop without cooperation with the Association of Southeast Asian Nations. However, countries feel alert to China. How to use to enhance the impact of the Southeast Asian region, and promote bilateral exchanges becomes very important.This article is from the application of Chinese in Southeast Asia, attempts to analyze the implementation of Chinese soft power of the region, exploring the current problems, and seek appropriate solutions. Such as Continuously improve the level of cultural industries; strengthening of East Asian regional mechanism for building; improvement of the socialist core value system; according to audience characteristics, changing modes of communication to broaden channels of communication.Make recommendations from the perspective of soft power to upgrade China’s soft power and the China – ASEAN relations.
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