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Research on Internationalization Dynamic Mechanism and Development Pattern of Xintang Denim Industrial Cluster

On 24/09/2013, in Agriculture, by rain

Since the reform and opening, the traditional labor-intensive industries driven by Foreign Direct Investment (FDI) have been developed rapidly in the Pearl River Delta Region. The process of internationalization has been accelerated. After the twenty-first century, globalization has become an irreversible trend of world Economic development. In recent years, the export-oriented economy which solely relying on Original Equipment Manufacturer processing and the export of low value-added products has suffered the issues of rising raw material costs, labor shortage and international trade barriers. The sustainable development of cluster has been restricted seriously. In a new round of opportunities and competition pattern, how the traditional industry cluster in the Pearl River Delta Region to maintain the existing advantages and to further improve the international competitiveness has become the focus of many economists and government.Based on previous researches of the internationalization stage theories, process model theories, motivation theories and some empirical research at home and aboard in this paper, and take the denim industrial cluster in Xintang, Guangzhou, as an example to analyze the current status of international development. Using Enterprise questionnaire, depth interviews and investigation methods for obtaining first-hand data, from the perspective of internationalization theory to tease the development process and characteristics and analyze the internationalization driving factors and mechanisms of Xintang denim industrial cluster in different phases. At the same time, quantitative measurement is given to describe the contact intensity and density within the main actors in the industrial cluster. All that can provide some theoretical basis and case reference for the optimizing the internal network structure of Xintang denim industrial cluster, promoting the upgrading and restructuring of traditional industries under the financial crisis, and improving the international competitiveness of cluster.Firstly, based on analyzing the development status and the future position of research region, questionnaire survey and in-depth interviews are given to the finished vendors, raw material suppliers and manufacturing enterprises. The international characteristics of the main actors within the cluster and the issues are analyzed in depth from each link of the industrial chain.Secondly, the diagnosis about the international characteristic of Xintang denim industrial cluster is given. The links which production, distribution and brand construction in the industrial chain are involved internationalization. The combination of “bringing in” and “going out” is the main internationalization development mode. The disorder internationalization mode of advancing gradually is driven by orders. Nowadays, Xintang denim industrial cluster is in the internationalization phases of indirect exports, small-scale test marketing. In the process of internationalization, Xintang denim industrial cluster is faced with low added value, excess capacity, few internal contact, lack of well-known international brands and the inability to overcome the barriers to international trade.Thirdly, through systematic analysis of general influential factors and changes of influential factors at different stages of internationalization, reveal the mechanism of internationalization of Xintang denim industrial cluster. The internationalization of Xintang denim industrial cluster mainly affected by policy factors, location and resource factors, Economic and industrial factors and cluster organizational structure factors. In the Household Workshop Initial Stage, the policy of reform and opening up, Foreign Direct Investment (FDI) and regional resources are the important force to promote Xintang denim industrial cluster to the world. Complete industrial chain matching, the rapid development of private enterprises and intermediate agencies are the main motivation to further enhance the internationalization degree of cluster. Under the interaction of policy factors, location and resource factors, Economic and industrial factors and cluster organizational structure factors, five kinds of dynamic are generated. They are suction of good regional resource conditions, inertia force of Social network, joint force of the industrial economy, driving force of government decision support and resistance of the financial crisis and trade barrier. The development of Xintang denim industrial cluster is the interactive results of five kinds of dynamic.Fourth, through to the leading Enterprise in-depth interviews and case analysis, summarized Xintang denim industrial cluster enterprise internationalization development in three modes:the introduction of technical equipment and personnel to build domestic own-brand mode; Original Equipment Manufacturer (OEM) for foreign brands drive endogenous brand mode; purchase the foreign brand and share sales channel network mode. Social network analysis method is used to measure the contact intensity and density within the main actors in the industrial cluster, points out the problems that existing in the network structure of industrial cluster. Finally, pose the future network structure and the internationalization development mode of the cluster. This network structure is “dual-core” mode. Xintang Chamber of Commerce (or industry associations) and leading enterprises should be taken as core network; the raw material suppliers and small and medium-sized enterprises, government, and research institutions should be taken as perimeter network; the financial institutions and intermediaries to form the edge of the network. The pattern of network radiation embedded in chain can be used in Xintang denim industrial cluster in the future. In this pattern, we should take the leading enterprises as the cores, to focus on R&D design, denim fabric production and washing, bleaching, dyeing, which are the key processes of cluster, and integrate the cluster advantages. At the same time, washing, bleaching and dyeing which is the core advantage of Xintang denim industrial cluster should be taken as the couple point to embed in global value chain. With the association of the industrial network of the public technology platform, product design information platform and electronic commerce platform, the small and medium-sized enterprises indirectly integrate into the global production network, to achieve the goal of cluster internationalization.

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Research on the Internationalization of Chinese Automotive Company’s Product Development Platforms

On 21/09/2013, in Agriculture, by rain

Since the reform and opening up, especially after China’s WTO entry, as China’s automobile enterprises have the multinational and joint venture cooperation, China’s automotive industry developed rapidly in the opening process. In the meantime, the advanced ideas and methods of international automotive product development were also introduced and learned. The construction of product development platform of product family design sharing product based on technology platform, and efficiently extending the product line have become China’s auto Enterprise’s mainstream of the development direction. But generally, there is a large gap between China’s auto product research and development ability and level and the world advanced countries. Although China’s automobile Enterprise have some R&D capabilities, R&D resources allocation is not reasonable. There are some problems such as repeated Investment, lack of overall planning, low efficiency of R&D, which hinder the construction of product development platform and promotion of international level. Therefore, the study and learning from foreign advanced product development technology and experience, exploring our country automotive product development platform construction and its international effective approaches and methods are the key problems to promote the innovation capacity and international competitiveness of automobile industry in our country.The thesis explained the motives、conditions and patterns of international construction of product development platform based on combing the related theory and research progress of product development platform systematically and analyzed the present situation of and problems of our country’s auto enterprises’product development platform and its development of international construction from technology, Management level. Taking the Germany’s Volkswagen and the Japanese Toyota for example, this thesis analyzed the international experience and revelation of the multinational auto companies’product development platform and then probed into the path and pattern of internationalizing the Chinese auto companies” product development platform. With the systematic analysis of internal and external factors affecting the internationalization of Enterprise product development platform, the thesis established the decision model for selecting internationalization mode of auto companies’product development platform based on AHP. Finally, the thesis proposed countermeasures and suggestions to promote the international development of China’s automotive product development platform from the three levels of business, industry and government on the basis of practice.

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The Research on Path Selection of ICBC’s Cross-border RMB Business Development

On 19/09/2013, in Finance, by rain

Since the outbreak of global financial crisis in September2008, with the trend of risingRMB demand from neighboring countries and regions, China government has apparentlyaccelerated the progress of RMB internationalization. As Chinese commercial banks haveoperated RMB business for a long time, the RMB internationalization will bring them ahistoric opportunity to expand the international market, strengthen foreign institutionalposition, and enhance international competitive ability. Compared with leading internationalcommercial banks, Chinese commercial banks are located in different stages of historicaldevelopment, macro different economy environment, different Management pattern, anddifferent core competence, so our bank internationalization path must have the very bigdifference, impossible to copy foreign experience theory and mode. At present, the overseasmarketing knowledge enhancing and coping ability of Chinese commercial banks mainlydepends on” learning by doing”, and the guidance of theory is very little.The paper applies combining methods of theory and practice, qualitative andquantitative analysis, comprehensive and focuses study. By analyzing the definition andclassification of commercial bank internationalization, and causes of commercial bankinternationalization path, this paper gives research on development path characteristics ofcross-border RMB business in ICBC, taking development path of ICBC cross-borderRMB business as the breakthrough, having in-depth discussion on present situation, potentialproblems and main influence factors of ICBC cross-border RMB business, focusing on theanalysis of driving force, path selection principle and the whole plan, combining currentdevelopment situation of cross-border RMB business of ICBC in the ASEAN region.By analyzing RMB business development path of ICBC, this paper draws the followingconclusions:Firstly, as the progress of RMB internationalization is speeding up, the development ofcross-border RMB business will be the key of commercial bank competitionSecondly, from the main macro factors influencing ICBC cross-border RMB business,institutional factors especially the relevant regulatory authorities will be the main factorswhich affect cross-border business of RMB path selection.Thirdly, from the main micro factors influencing cross-border RMB business of ICBC, commercial bank’s R&D capability become more important.Fourthly, ICBC has its own specific and common sense in the cross-border RMBbusiness path selection principle.Fifthly, for the reason that commercial banks can take active adjustment on microfactors of commercial banks which represented by ICBC, should base on geographicaladvantages, construct R&D as its core capability, and set up pilot transactions for thechannel to select cross-border RMB business development path, and as the same time,safeguard with the system construction.

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Research on Internaitonalization Process of Tropical Sports Tourism Destination in Sanya

On 15/09/2013, in Economics papers, by rain

With intensive study by using the methods of questionnaire, literature, expert interview,on-the-spot investigation and statistic analysis, I find, as a tropical tourism destination, thereis a certain gap between Sanya and other well-known international tour destinations assessedby current international practice. Thereupon, this paper offers some rational strategies andsuggestions on how to advance the course of internationalization of Tourism to Sanya as atropical tourism destination.This paper is divided into seven chapters. The preface briefly introduces the background,the meaning, research methods and innovations of this study. Chapter one is a broad overviewabout related studies on tourism destination, sports tour destination, tropical sports tour andtourism internationalization. Chapter two summarizes the distinctive features of tropicalsports tourism and tropical sports tour destinations as well as its theoretical basis. Chapterthree first analyzes the internationalization course of Sanya as a tropical sports tourismdestination, and then further studies the internationalization degree of its development.Chapter four, as an important data analysis paragraph of the whole paper, mainly expoundsthe influence of tourists on advancing the course of the internationalization of Sanya as asports tourism destination. Chapter five states the gap between Sanya and other cities as ainternational tour destination. In chapter six, the paper sets forth the development goal oftourism internationalization and offers some rational strategies and suggestions on how toadvance the course of internationalization of Tourism to Sanya as a tropical tourismdestination. The last chapter is the paper’s conclusion part. The main standpoints can besummarized as follows:1. Tropical sports tourism can be characterized by non-seasonal changes, high speciality,reusability, high participation and strong challenge.And tropical sports tourism destinationshave the advantages of location, climate and resources.2. Sanya, as a destination of tropical sports tour, has abundant tourism resources, amongwhich the most representative ones are golf courses, winter training bases, diving resourcesand yachts and liners.3. The internationalization of Sanya as a tropical tourism city is starting to take shape,but still in the initial stage: the level of urbanization and internationalization and theconvenience of transportation still need to be improved; the tourist source market structure needs to be perfected, which is mainly made up of domestic tourists, with comparatively lessinternational tourists; and the tourism satisfaction needs to be advanced, which is relativelylow for those who come to Sanya to enjoy their tropical tour.4. The tourist market structure is evaluation tourist destination the internationalizationlevel one of the key elements of the Basic characteristics of the tourists, behaviorcharacteristics of sports tourism destination and tropical satisfaction directly influence thedestination tourist market structure, thus influence tropical sports tourism destinationinternational development level.5. Promoting tropical sports tourism destination internationalization basically has thefollowing six measures:6. Tropical sports tourism destination of internationalization basically has the followingfive strategies:The government overall coordination, tropical sports tourism destination forinternational special planning; The tourist market segmentation, key points of domestic andinternational tropical sports travel marketing; Implementation of international operationstrategy, upgrading of sports tourism from tropical tourist enterprises internationalization;Travel information service center network construction, improve sports tourism destinationinformation tropical system internationalization; Tducation first principle, tropical sportstourism destination for international talent guarantee to provide.

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A Study on Internationalization Strategy of Baigou’s Suitcase&Bag Industry

On 11/09/2013, in Agriculture, by rain

China is a big producing country of Suitcase&bag. The Suitcase&bag industry in Baigou is a pillar industry of Baoding, and it is also one of the pillar industries of Hebei province. As a big country of producing Suitcase&Bag in the world, China has produced nearly a third of the total production of the world’s Suitcase&Bag. Its market share cannot be neglected. However, due to excessive dependence on OEM production, our Suitcase&Bag industry has some bottleneck problems in the process of internationalization. China Suitcase&Bag industry has its own advantages. Lower labor costs, cheap raw materials, and industrial clusters have made China’s Suitcase&Bag industry be able to make great progress in the world market. As all knows it, our main success is in the low-end market, due to lack of sound international brand, we have not made significant achievements in the high-end Suitcase&Bag market. As we all know, there are five major Suitcase&Bag industry bases. I will use the SWOT analysis method to analyze the development of Baigou’s Suitcase&Bag industry. Through the analysis, we all believe that Baigou’s Suitcase&Bag industry will eventually go to the world, but there are a lot of problems in this internationalization process. So it is very important to study the internationalization strategy of Baigou’s Suitcase&Bag industry.China’s Suitcase&Bag industry is famous for base operation. As one of the most important industrial bases, the development of Baigou’s Suitcase&Bag industry has been highly anticipated. On September16,2010, Baigou city formed officially. Baigou is located in the security triangle hinterland of Beijing Tianjin and Baoding. It is102km south to Beijing,108kilometers east to Tianjin,62km to Baoding. The transportation is very convenient to many cities. Baigou has been fully integrated into the surrounding Beijing and Tianjin, which is also in the “a half-hour Economic circle”.Baigou have a unique cost advantage, geographical advantage and scale advantage. Due to the existing scale production capacity, Baigou has been the largest Suitcase&Bag production and sales base. There are two specialized wholesale markets in Baigou. But there are still a lot of disadvantages in Baigou’s Suitcase&Bag industry. Now there are not enough talent people who can provide adequate intellectual support for the marketing, especially for the design of the Suitcase&Bag, which constraints the development of Baigou’s Suitcase&Bag industry. Baigou’s Suitcase&Bag products are still concentrated in the middle and low-end market. Most of the business is individual workshop. The Management mode will constrain the development of Baigou’s Suitcase&Bag industry. Baigou’s Suitcase&Bag industry has great opportunities, and at the same time, it also needs to deal with great challenges. With the right development direction, the Suitcase&Bag industry will get a rapid development. We need to pay more attention to the following problems during the development of Baigou’s Suitcase&Bag industry. For example, the competition from foreign brands, the introduction of professionals, the marketing model changes, the rapid development of e-commerce and the increasingly intense competition.At the same time, I will also analysis the global Suitcase&Bag market. Through the research of the global Suitcase&Bag market as well as several typical Suitcase&Bag markets, we will find the global Suitcase&Bag industry is mature, especially some of the famous Suitcase&Bag products were from abroad. These famous brands all have a long history, the great selling point of these famous products are their rich culture connotation. These brands occupy the top of the Suitcase&Bag brand pyramid, they can easily get high brand premium on the Suitcase&Bag market. We also noted that foreign Suitcase&Bag market is more mature, unlike China’s OEM production or processing, they pay more attention to the breakdown of the consumer market. After having a fixed consumer groups, they do not focus on selling products, but how to improve the ability of getting premium. Meanwhile, the developing countries have become their Suitcase&Bag products processing plants. Their low-end Suitcase&Bag products mainly rely on import. Therefore, we find that there is a great potential market for the development of China’s Suitcase&Bag industry. After years of OEM production, we have excellent production technology, the only thing which we lack is that we do not have our own famous brands, advanced Management mode; there is no specific road to the international Suitcase&Bag market. As a large Suitcase&Bag industry base, Baigou has strong production capacity. Through the research, we try our best to find out the internationalization strategy for the Suitcase&Bag industry in Baigou. We believe that the future development of the Suitcase&Bag industry in Baigou region will be very bright. So it is very important to study the internationalization strategy of Baigou’s Suitcase&Bag industry.The product can be imitated, but brand culture can’t be copied. In order to get success in the international Suitcase&Bag industry in the world, we must create sound international brands. However, due to the long-term of OEM producing and sample processing, we have lost the power to create a new brand. Many companies dare not to invest in the product design and brand building. They are afraid to fail. Due to the rising of raw material, profit margins become smaller and smaller. Therefore, change from product marketing into cultural marketing becomes essential. Zhao Zhong Xiu, a professor of China Foreign Economic and Trade University, said that the direct cost of the luxury is not more than10%, so the rest are all brand premiums. Therefore, cultural marketing is an important part of the internationalization strategy of the Suitcase&Bag industry. The sound international brands can not only open up the market but also be able to bring a considerable premium.If we want to study the internationalization strategy of Suitcase&Bag industry, we inevitably have to mention the transformation of management mode. Most of the companies in Baigou are family business, so we have to consider the introduction of professional managers. We must change the family business model into the management model of professional managers. In order to have great progress, we must achieve the final transformation of management mode.The continuous development of the economy leads to the increasing demand of Suitcase&Bag. People pay attention to the practicality of the Suitcase&Bag as well as its favored decorative. So it requires the companies to refine the consumer position. Though the analysis of LV, we can learn that right consumer position can bring high brand premium.Baigou’s Suitcase&Bag concentrate on the low-end market; the added value is relatively low. So they are susceptible to the limitations of international trade barriers. Many countries have set anti-dumping and countervailing trade barriers for our Suitcase&Bag exporting. At the same time, due to raw material constraints, our Suitcase&Bag products have some problems in the detection of harmful substances. This will not only affect the export of our luggage, but also increase the cost of testing, thus it will weaken the cost advantage of Baigou’s Suitcase&Bag industry. The study on internationalization strategy of Baigou’s Suitcase&Bag industry is important to China’s Suitcase&Bag industry. I hope my research can be able to contribute to the development of Baigou’s Suitcase&Bag industry.

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Brand Construction and Strategic Vision of the Internationalization of “Four Huaiqing Chinese Medicines”

On 11/09/2013, in Agriculture, by rain

Four Huaiqing Chinese medicines include glutinous rehmannia, Chinese yam, the root of bidentate achyranthes and chrysanthemums, which are abundant in Wen County, Wuzhi, Buoai, Mengzhou, Qinyang. Located on the north bank of the Yellow River, this area belonged to the Prefecture of Huaiqing during the Ming Dynasty, from which Huaiqing Chinese Medicines received their name. It is recorded in the Compendium of Materia Medica that glutinous rehmannia, as a medicine, has a history of over1000years in Mengzhou. Chinese yam has the function of improving blood circulation, ventilating lungs, and strengthening the kidney. Being rich in oil, glutinous rehmannia is valuable both as food and medicine. The root of bidentate achyranthes has the function of diuresis, strengthening the kidney and so on, while chrysanthemums can play a role in sterilization, relieving thirst, and nourishing the liver. On the other hand, chrysanthemums are rich in pigment, vitamin A and B, and amino acid; they are strong in flavor and can stand long stewing. The four traditional Chinese medicines of Huaiqing are not only known at home, but also receive praise from many foreigners. They are given as valuable gifts in Southeast Asia, and are called the “Medicines of China” in Japan and Britain.As the accelerating pace of modern life, Chinese people have been experiencing increased life pressure. So more and more people begin to pay much attention to their Health, and look for ways to release the pressures from study, work, and family. By birth and by fortune, Chinese people have long enjoyed the effective Chinese herbal medicine, which has a history of thousands years. The Four Huaiqing Chinese Medicines, proved to have the function of Health care and dietary therapy, is a healthy treasure of great Chinese medicine. As natural and organic herbal medicine, they not only meet Chinese consumers’needs and wants but also fit modern conception of green consumption better. It is believed that there is a large perspective market for the medicine both domestically and globally. Therefore, a study on the opportunity for the development of the production and Management of the Huaiqing Medicine is necessary and worthwhile. It is based on this purpose, the paper attempts to have a systematic and exploratory study on this famous regional brand from the perspectives of branding and strategic vision.At present, the planting base of the four huaiqing Chinese medicines takes up to251thousand Chinese mu, the output of fresh huaiqing Chinese medicines reaches up to441thousand ton, which converts79thousand tons of dry huaiqing Chinese medicines. The revenue of each mu can reach up to more than4000RMB yuan and the general income of huaiqing Chinese medicine planting accounted for1billion yuan, and there are potentials for growth to tap in the future if planting and processing technology could be improved.However, there are also many problems in the development of the Huaiqing Chinese medicine industry. For example, the limited scale of huaiqing medicine processing enterprises, low product structure and hierarchy. The huaiqing Chinese medicine industry lacks famous-brand products and competitive products that take high market share and proprietary intellectual property rights. This processing mode of elementary, rough and low technology will be the bottleneck of the development of huaiqing Chinese medicine.Huaiqing Chinese medicine industry is the characteristic and pillar industry of Jiaozuo City. The better development of the huaiqing Chinese medicine industry cannot be achieved within one day, but there needs a strategic plan by the entire industry and it is an issue in which all the huaiqing people have a stake.The “four huaiqing Chinese medicines” is branded naturally by the region where they are produced and has enjoyed certain popularity and reputation among Chinese. Yet in order to enter global market, the brand needs to be build into a world famous one. Brand building is a systematic and scientific project. It is a dynamic process that will develop with the development of the society. The brand “Four Huaiqing Chinese Medicine” has a quite good foundation up to now. There is3700-year history of huaiqing Chinese medicine planting and the planting technology and processing technology is relatively mature. The function and properties of the huaiqing Chinese medicine have gained cognition and recognition. They were exhibited in the Great Exhibition of the Commodity of All Nations as the medicine of China in San Francisco and Manila and they are called “Medicine of China” and authentic “Huaiqing goods” and are even regarded as treasures by the countries in Southeast Asia. At present, the huaiqing medicines were sold in more than60countries and areas around the world. There are preliminary formed modern industrialization organizations and many famous models of “Enterprise+base+farmers” such as “Tong Ren Tang” connected small-scale peasant economy with modern industry and domestic and overseas markets. The huaiqing Chinese medicine has profound culture deposits. So how to make the culture of “huaiqing Chinese medicine” known and worshiped by the world is our primary task in propaganda and also the cultural foundation of brand construction. The unique natural conditions, such as soil, sunlight, water and the climate and so on, in this area endows the four kinds of huaiqing Chinese medicines with particular appearance, texture and effect. And this is the regional advantage of “Four Huaiqing Chinese Medicines”.In the construction of the brand “Four Huaiqing Chinese Medicines”, the integration of recourses and the Investment attraction as well as local support are needed. The enterprises also need to strengthen their capability of independent innovation. The protection of the intellectual property of the brand need to be strengthened, and there should be a sense of crises and Management method about patent, trademark, image and domain name so that the brand can be protected from unfair competition. The planting areas need to be defined scientifically so that the quality and the brand image could be guaranteed. The “Four Huaiqing Chinese Medicines” is a brand protected by geographical indication, and it is only protected when abiding by the rules. The product quality consolidation and improvement should be also paid attention to and supervision should be increased.As a regional brand,”Four Huaiqing Chinese Medicines” refers to a product of an industry, which is of significant scale and strong production capability, takes high market share and is influential. It reflects the characteristic of the local industry which is hard to be imitated and copied, and has been the symbol of a region. So the propaganda of “Four Huaiqing Chinese Medicines” should be combined with the city brand of Jiaozuo to promote the mutual development.In2007,”Four Huaiqing Chinese Medicines” began to export and now they are exported to South Korea, Japan, Indonesia and the America. But the internationalization of “Four Huaiqing Chinese Medicines” is still on the primary stage. The cultural differences between China and the Western countries hinder the process of internationalization. Southeast Asian countries tend to be easier to accept the concept of traditional Chinese medicines. But for the western countries, as belonging to completely different philosophical system from that of Western medicine, traditional Chinese medicine has entirely different theory and ways of research and thinking. The technical barriers to trade also have affected the export of Chinese medicinal materials, especially to the four huaiqing Chinese medicines. There are only5qualified enterprises to export traditional Chinese medicines and the amounts of exports also reduce year after year. And the main reason lies in the technical barriers to trade. There is no clear monitoring index of heavy metal content, pesticide residues and the identification of active ingredient for the four huaiqing Chinese medicines and even for all the Chinese medicine in the country. There is often some residual substance contained in the products in the process of production and processing of the Chinese medicines like Huaiqing yam, glutinous rehmannia, and the root of bidentate achyranthes. And if these residues exceed the standard, the export will be affected. But some of the processing enterprises of Chinese medicinal materials still use traditional processing technology, so there will be some problems in their products. Only production technology innovation can help “Four Huaiqing Chinese Medicine” successfully exported to the world.There is much to do for the “Four Huaiqing Chinese Medicine” to enter the international markets, and the understanding the technical standard of the export of TCM should be taken priority. Three steps could be taken for the strategic vision of the internationalization.The first step is to understanding of the access policies in different countries and areas. This thesis, takes some typical market or the export of TCM, analyzes different polices in different areas.The Second step is to improve the technology standard to meet the international requirement. Facing the ever-changing international market and increasingly strict technical standard and regulations, the major task for enterprises is to improve the technical level of producing and processing of huaiqing Chinese medicines, to enhance the research on quality control technology; set up and improve standards and regulations which meet the international requirements for the planting, research and development, production, processing and sales of Four Huaiqing Chinese Medicines.The third step is the positioning of target market. Facing the enormous international market, it is unrealistic to regard every county as targeted country. The market situation varies greatly from country to country. Only by setting key market and breakthrough with superior resources centralized, could the huaiqing Chinese medicine industry receive better effect. The target market is divided into four levels in this thesis. For four huaiqing Chinese medicines, the exported products are mainly primary products with few value-added products, and the target market is the level1market, which refers to the ones which has a large capacity of medicine market and high recognition of traditional Chinese medicine, such as Asian market. In the process of the internationalization, the market of Southeast Asia should be consolidated and “Four huaiqing Chinese Medicines” could enter the American market as Health care products. The enterprises should add the technical content of the product of “Four huaiqing Chinese Medicines” and develop more products with high added value. The “Four Huaiqing Chinese Medicine” should enter take the Southeast Asia as the first step and gradually occupy the international market.

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International Acquisition Strategy of Chinese Concrete Pump Industry

On 03/09/2013, in Agriculture, by rain

This monographic study focuses on the case of acquisition of Putzmeister AG bySANY Heavy Industry Co., Ltd. It consists of a vertical study and a horizontal study. Thevertical study outlines the concrete machinery industry’s development in the past fiftyyears, and offers a description of the present situation and a forecast for the future. It aimsat finding factors contributing to SANY’s successful acquisition of Putzmeister, andpredicting the prospects to the new SANY/Putzmeister development in the future. Thehorizontal makes a comparative study of the features of SANY (China) and PutzmeisterAG (Germany), their product types and the market situation, analyzes their sales data,overseas trip visit, product Management, market operation…etc. so as to draw lessons fromfactors, and study the international acquisition strategy choice of the Chinese enterprises,as well as business mode and operation process.This monographic study offers analysis of the data from SANY and PutzmeisterAG, summarizes factors that should be considered before acquisition, outlines major stepsof acquisition, conducts benefit and cost analyses, summarizes lessons that can be drawnfrom the case, and suggests solutions to the existing problems and implementation plan,with cross-cultural cooperation and borderless Management as important components.Analysis shows that in order to achieve successful acquisition, such factorsshould be taken into consideration: Simple ownership and shareholder structure, prefer tothe family company; Middle size Enterprise scale; operating in the same industry as wellas simulator products portfolio; avoiding such sensitive industry as defense, aerospace,information, military.It is the author’s hope that this paper can, by studying this successful acquisition,can sum up the success factors of Chinese enterprises overseas acquisition, find feasible ofuniversal significance, implementation plan, find an easier way to analyze and summarizea common frame to the China construction machinery industry international acquisitionstrategy, to provide reference for the future oversea acquisition business.

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Research on Development Strategy of ICBC Oversea Branch

On 02/09/2013, in Finance, by rain

Since the reform and opening up of China, the financial industry has its rapiddevelopment. In the past10years, commercial banks in China have layout overseabranches in the world. The internationalization of commercial banks is the mainstrategy for future development. In this paper, through the analysis of the currentsituation of ICBC oversea branches especially the analysis of ICBC SingaporeBranch with the author experience, to seek the measures to speed up theinternationalization of ICBC, not only for the main strategy of development of ICBCoversea institutions, but also for the Chinese banking industry fast go into themainstream of world first-class bank.Firstly, the Economic globalization and financial integration has become anirreversible developing trend of the times. And the bank internationalization has become an inevitable trend of the banking development. With Chinese furthereconomic opening and financial system reform, Chinese banking sector is facingexternal pressure and internal demand for globalization international competition. Atthe same time, the domestic and international Economic situation is complex; theimpact of the international financial crisis still exists. Thus, the oversea branches ofChinese banking industry are facing the global challenge significantly the increasedpressure. There are many problems in the commercial bank oversea branchesespecially in the process of internationalization. The purposes of the paper are tosolve the obstacles of speeding up the development of the problems and predict thedevelopment trend of internalization, through the analysis of current development.Secondly, in recent years, the industrial and Commercial Bank of China as thelargest commercial bank, the group Management and fast development are obvious.As a pioneer of China banking industry going aboard, the internationalizationprocess of ICBC has the history for20years. More and more oversea institutions haslayout in Europe, Asia and even in Pakistan. Singapore Branch of ICBC, as the firstoversea institutions, committed to providing comprehensive quality financial services for entering the market in Southeast Asia of individual and corporate clients,and promoting the industrial and Commercial Bank of China group in overseasbusiness development. Although Singapore branch closely adhere to the strategicdeployment of the head office and the whole line of business development goals, toaccelerate the strategic transformation with RMB business as a breakthrough point,vigorously develop trade financing and customer deposit business, promoting theleaping branch Management benefit, but it is undeniable, there is still a considerablegap in Singapore interbank.Finally, we must clearly recognize that healthy and rapid development is theinevitable choice of the commercial bank internationalization, especially thecornerstone of the development strategy of ICBC overseas institutions. In thisprocess, should according to the actual situation and their own development path, butalso learn from Japan, the United States and other oversea developed capitalistcountries financial industry development. We should not copy the Western model,but also can not stick to conventions, to go our own way. The development strategyof overseas institutions of ICBC is to use the adherence of China to the policy of opening to the world, this is a strategic choice, also is the only way which we mustbe passed. At the same time, adhere to rely on the strength of the parent bank, theinternal and external linkage, the parent bank strong customer and system, increasethe efforts to expand overseas. To further increase the localization business overseasinstitutions, with the Enterprise culture to the development of the overseas branches,and steadily push forward the internationalization strategy of commercial banks, weshould base on the existing business model and improve the overseas institutionsmanagement and innovation capacity. At the same time, we should train withinternational vision of the banking business talents so as to push forward thedevelopment of oversea branches.

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Research on the Competition and Cooperation between China and Japan in Their Currencies’ Internationalization

On 02/09/2013, in Finance, by rain

Both the Chinese and Japanese governments are actively promoting theinternationalization of their currencies. And at the same time,there is anothercurrency’s potential internalization,which is called ‘the Asian Yuan’.Considering theexistence of U.S. Daller,the currency system of East Asia is very complicated andfaced with nondeterminacy.What’s the relationship between RMB and JapaneseYen?The answer to this question will influence on the strategies of the two currencies’internalization.And the strategies of RMB and Japanese Yen’s internationalizationwill decide the future of monetary cooperation in East Asia and the result of their owninternationalization.This paper firstly reviews the process of Japanese Yen and RMB’sinternationalization.According to the Japanese goverenment’s attitude towards theYen’s internationalization,we divide it into three periods,which are late1960s to1970s,1980s to the East Asian financial crisis and after the East Asian financial crisis.Having analyzed indicaters,we make a conclution that the result of Japanese Yen’sinternationalization is a failure.Based on the introduction of RMB’sinternationalization which is being promoted,the writer points out that the key toRMB’s internationalization in next stage is to attach importance to the regionaleconomy’s Basic role and the power of market.Next,the writer analyzes the present condition of competition between RMBand Japanese Yen.By comparing the requirements of Anchor Currency,it is easy tounderstand that neither RMB nor Japanese Yen can become Anchor Currency of EastAsia.From the perspective of trade,the Chinese government and Japanese government should strengthen cooperation,although the competitive relationbetween the two countries is getting intenser and intenser.Finally,the writer discusses the significance,obstacles,fields and approaches ofcooperation between RMB and Japanese Yen.It is based on the current condition andnecessary to deal with financial crisis and reform international currencysystem,while the main obstacles are Economic gap between the two countries,lack ofpolitical basis and the existence of the U.S. Dallor Hegemony.The two countriesshould cooperate in coordinating exchange rate policy,developing East Asia bondmarket and reserves.

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Research on Internationalization Strategy of China’s Household Electrical Appliance Industry

On 30/08/2013, in Management, by rain

This paper taked China’s household electrical appliance industry as its researchobject, analysed and researched internationalization Strategy for entrepreneurship.Firstly,the article discussed the research background and significance. In theenvironment of Economic globalization, considering China’s accession into WTO, theextent of integration into the international Economic system has been further deepened.Researching of internationalization Operating, especially internationalization strategyis very practical value.Subsequently,This paper describes the internationalization research of Chinesehome appliance industry, the general idea of the paper and structural arrangements aswell as research methods and technology roadmap, To prepare for the following study.Elaborated on the basis of the Basic situation of internationalization of China’s homeappliance industry, this paper explored entrepreneurial motivation, found themotivation factors including seeking the purpose of expansion of foreign markets,expanding the channels of international resources, seeking operational efficiency andhigh efficiency. The papers also analysis international business environment ofChina’s household electrical appliance industry with macro and micro factors. Macroenvironment, including the political environment, economic environment, socialenvironment and technological environment.Micro environment, includingcompetitors, substitutes, consumers, suppliers and middlemen. After that, made aSWOT analysis of the international venture of China’s household electrical applianceindustry,following conclusions: China’s household electrical appliance enterpriseshave a cost advantage, scale advantages, but low technical level of the industry andlow degree of internationalization.The competition intensifies helps theinternationalization of China’s household electrical appliance industry, but alsoconducive to the progress of the technical level, speed up product upgrading.However,with the development of the market, China’s household electrical applianceenterprises have to face more fierce competition, China’s household electricalappliance enterprises technological innovation capability is weak, vulnerable to technological barriers limit export process.Then this paper designed the Basic model of the internationalization strategicchoice of China’s household electrical appliance industry, including entry strategy andmarket growth strategy. As the main part of the paper, we analyze the influencingfactors of strategic choice, namely the study of external factors and internal factors, sothat enterprises found itself facing the opportunities and threats, and theinternationalization strategic line of the internationalization from the various options.According to the different stage of the process of internationalization, internationalpreparatory stage, the initial implementation stage, local expansion phase,multinational global stage, a targeted selection of internationalization strategy ofChina’s household electrical appliance industry, And make strategic adjustmentsbased on the actual situation at any time, after a full analysis of its own internalconditions and external environment, summed up the advantages and disadvantages,timely adjustment of strategies deviation, the effective implementation of theinternationalization strategy.Finally, We taked TCL Group and the Haier Group international strategy as acase for comparison and analysis, studied internationalization strategies of the twogroups, the mode of internationalization and international ideas. At last, madegeneralizations for the entire paper.