【Abstract】 The simulation cellphone of 900MHz service has been run in China since the year 1987, in the past 20 years, mobile communication in China has made a rapid progress. It’s reported, up to the end of August, 2005, the number of China’s mobile users have already achieved to more than 372,776,000, making China the [...]
Tagged: marketing strategy
The Research on Hunan Area’s Marketing Strategy of Gypco (Shanghai) Co.,Ltd
【Abstract】 Market economy in China has grown maturation through more than twenty year’s development. There is an obviously character that supply has exceeded demand in many production markets. In order to triumph in market, violently competition comes forth between enterprises. Economic globally, development of information technology and knowledge economy are in bud, which changes marketing [...]
The Research on Marketing Strategy of HCC Manufacturing Division
【Abstract】 The electronic industry of China is developing by high speed and position. EMS(electronic manufacture service) enterprise is a strong power of this industry.The EMS enterprise of China operates in much kinds of business mode. Compare to the international huge company, it has got some advantage in location and being facility, But it is not [...]
The Study on the Green Marketing Strategy of Chinese Furniture Enterprise
【Abstract】 Human beings step into the modern civilization depending on the earth, but the modern industry innovation brought the nature environment serious question .In the term of the deteriorating situation of the global ecosystem and the strong appeal of environmental protection, the permanent sustained development has become the corporate goal of every country in the [...]
Marketing Strategy Research of Shaanxi Yongcun Hotel
【Abstract】 In recent years, while China’s tourist industry continues to prosper, the hospitality business has gained unprecedented development as an important component of tourism. At the same time, the society and economy develops and the ways of competition begin to change and level of management grows day by day, that makes the competitions among hotels [...]
The Design of Development and Operation of Tianjin Metro Advertisement Media
【Abstract】 In the passed thirty years,China advertising has grown well and made delightful performance. In the end of 1970s, the total amount of China advertising income was only 30~40 million RMB, but this number in 2003 was 107 billion and 800 million RMB. The percentage of GDP was almost 1%.From this century, the price of [...]
Marketing Strategy Study for A.O. Smith Water Heater in Chinese Market
【Abstract】 Since 1970s, water-heater industry became the one that increases fastest among the household appliances. In China, the investment on household appliances keeps a high developing speed, while water-heater industry keeps the strongest impetus among the household appliances. Nowadays, in our country’s household appliances market, water-heater industry has more brands than any other household appliance. [...]
Market Competition Analyzing and Marketing Strategy Research of DA Mobile Telecommunication
【Abstract】 Mobile telecommunication market develops rapidly in DA. Monopolization in telecom field has been broken after reformation and reconstruction. DA Mobile Communication Company faces unprecedented challenge because of competitors, DA Unicom, DA Telecom and issue of single way charge. DA Unicom occupies high end subscribers market through giving free mobile phone to subscribers when they [...]
Marketing Strategy Analysis & Research about Aner on Market of Hengan Group
【Abstract】 Aner lotion is another new product after sanitation napkin, tissue paper and cosmetics which have great potential competition. This thesis analyzes the marketing strategies for exploiting gynecological lotion market. It uses knowledge of marketing major and systemic analysis method to analyze and discuss Hengan Corporation’ s marketing system for product series of Aner lotion. [...]
The Marketing Strategies of China North-west Airlines
【Abstract】 The characteristic of aviation transport is high investment, high risk and high technology. With the development of the economic of our country. The competition in the aviation transport market is becoming more and more dynamic in all directions. North-west Air Line (NWAL) which used to be a national backbone air company is now still [...]
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