【Abstract】 The Real Estate projects have characteristic of huge total invest, long invest cycle, various kinds of uncertainty and so on, the key point to be successful is the legitimacy of strategy. Analysing and forecasting scientificly based on the feasibility research theory is the warrant of the decision making of a project. So, we have [...]
Tagged: Real Estate
Corporate Real Estate Research
【Abstract】 In China, corporate real estate is the very important corporate asset. How to manage this part of asset successfully will produce far – reaching effects to the enterprises. In foreign countries, especially in America, which began to research into corporate real estate or relevant fields earlier in thel960′ s. However, in China, the majority [...]
Real Estate Froth in Some Areas Does Not Mean Overheating of the Real Estate Market
【Abstract】 It is absolutely a hotspot and focus for the society whether the real estate market is overheated and frothed. As a supporting industry concerning our national economy, the real estate trade involves the long industry chain of all grade. The fluctuation of the real estate price influences hearts of common people, and relates as [...]
Housing District Project Feasibility Research of Rose Garden
【Abstract】 With the steady development of China’s market economy, the real estate has already become the important component of the tertiary industry, the investment activity of the real estate is active day by day, have already become a focus of the present investment field.Real estate investment mean that gains the future prospective earnings through sacrificing [...]
Study on Brand Innovation of the Real Estate Enterprise
【Abstract】 Chinese real estate industry experience winding history developing process. The real estate brand is the real estate market intense competition inevitable trend. In the construction real estate strong potential brand advancement, the brand innovation becomes “the key to a problem “.What is the real estate brand innovation? How carries on the effective real estate [...]
Research on Market Positioning of Xi’an Hubin Real Estate Development Co.,Ltd
【Abstract】 Real estate industry as a supportive industry in domestic economy has certainly gained its status. Related laws and regulations are in the process of being complete and efficient. Certainly, this industry has been striding towards a brand-competitive age. On this way, a huge group of real estate enterprises have realized the importance of market [...]
Demonstration on Debt Structure of Real Estate Corporations in Chinese Stock Market in 2004
【Abstract】 The relationship between corporation capital structure and corporation value is the eternal topic of the theory of capital structure. The debt structure is an important aspect to figure a company’s capital structure, and plays a fatal part in corporation governance, corporation value and so on. Especially in China debt is companies’ most important means [...]
Research on Brand Stratagem of the Real Estate Enterprise in China
【Abstract】 As one of China’s basic economic industry, real estate business is becoming more important with economic improvement. After nearly twenty years’ developing, real estate now step into a new competitive stage. Under the circumstances, marketing is full of opportunities as well as challenges, and only adaptable firms will remain profitable. Brand is not only [...]
Brand Building Study on Chinese Real Estate
【Abstract】 Taking the basic environment of Chinese real estate in recent years as a wide picture, in accordance with the cycle of the current real estate company, the article places emphasis on the research of the real estate brand building. The research involves in Chinese real estate brand positioning, brand strategy, brand management, brand integrated [...]
New Changes in Real Estate Market＆Their Influence to Strategy of Beijing Companies
【Abstract】 To correct some unhealthy development in the national economic structure,especially the overheated investment in the real estate industry, which could cause huge harm to our national economy. China has started macro economic control since the second half of 2003.Those financial and monetary policies have been set to control land and credit, by usingflexible-exchange rate, [...]
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