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Theory and practice are always studying enterprise how to manage cri…

On 10/10/2014, in Economics papers, by rain

Theory and practice are always studying Enterprise how to manage crisis to facilitate Enterprise standing in the complex and changeable and cruel fierce economy environment. However, many enterprises have not ability to control effectively crisis earlier when it happened. It is so easy to fall into marshes and can’t recover again. Crisis contains itself the root of the failure as well as gestates the seeds of success. Under the background, enterprises must strengthen awareness of crisis Management and establish scientific system of crisis warning early. They should regain from passiveness to initiative and destroy crisis nipped in the bud or calmly face to defuse the crisis.Firstly the thesis illustrated research background, significance, present situation of domestic and foreign research, the Basic framework of thesis as well as research methods and features, then studying some relevant theoretical basis. The content of the thesis is key point shortly. That is using BSC theory from strategic height to analyze crisis, setting up the system of the crisis index warning early, determining the model of crisis warning early. When we establish the system of indexes, not only considering the traditional early-warning indicators of financial crisis, but also considering the non-financial crisis early-warning indicators, forming whole new strategic indicators system including 46 indicators, covering two dimensions of strategic perspective and seven dimensions of BSC expanded and developed, total nine, including the establishment of strategies, the implementation of the strategic, financial benefits, operation of assets, compensation ability, ability to grow, customers layer, human resources and information resources and R&D. When we form the model of crisis early warning, learning the soul of practice results from the theory of crisis past and strategic BSC, with investigation procedures of Delphi method, using factors analysis and hierarchy analysis, using SPSS statistic software to process samples and data. So we can choose six key factors from the 26 key indicators early warning selected (including the strategic factors, financial support factors, internal operating factors, the level of growth factors, the customer factors and learning and innovating factors). We should row them according to their importance and determine impacting of factors of crisis, building up the Model Based on multiple analysis of enterprise crisis early warning, and then we should check them. In addition we should explain whether the models have certain accuracy and reliability or not. In the end, the thesis concluded the study progress and pointed out the weaknesses of research process and put forward research prospects.

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Research on Pingdu Brand Cultivation of Characteristics of Agricultural Products

On 25/09/2013, in Agriculture, by rain

Along with the continuous development and improvement of our country’smarket economy, Competition in agriculture transformation has changed from pureprice competition to brand competition. Agricultural products’ brand and higherquality have become a modern Agricultural high-level competition performance to winthe favor of consumers. In the early days of China’s founding, the shortage ofagricultural products was very serious due to China’s particular political, Economic,diplomatic background. And this had a negative impact on national production andsocial stability. Our country adopted the policies of purchase and sale and limiting thedevelopment of commodity economy and other policies, and this had seriously hurtthe farmers’ enthusiasm for production of agricultural products and the agriculturalproducts was in short supply. People focused only on the agricultural products’number and prices. They had no choice of brand. After reform and opening up, thegovernment implemented rural Economic restructuring to mobilize the farmers’enthusiasm.The number of agricultural products was increasing and could basicallymeet people’s demand for the amount of agricultural products. With the continuousdeepening of reform and opening up, people’s living standards greatly improve. Whenpeople purchase agricultural products, they no longer just focus on the prices.Thequality and nutritional value of agricultural products have become important factorsfor people to choose agricultural products. After China’s accession to the WTO, theforeign high-quality agricultural products enter China’s market because of theprinciple of national treatment. Then have been very great impacts on the sales ofagricultural products in China. In order to stand out in the fierce market competition,we must cultivate the brand of agricultural products and improve the quality of them.This article studies brand cultivation of agricultural products of Pingdu to exploreeffective ways of cultivating brand.This article first introduces the research background, purpose and significance,domestic and foreign research of agricultural products brand, the research methodsand technology roadmap of the article. The second chapter describes the basicconcepts and theories of the brand. First introduces the definition of brand,agricultural products brand and regional public brand, followed by the definition andprocess of brand cultivation, and finally introduces the theory of industrial Management of agriculture, the theory of comparative advantage and geographicalindication protection. The third chapter analyzes the status quo and problems of brandcultivation of agricultural products of Pingdu. The fourth chapter describes theexperience of agricultural products brand nurtured by the United States, Japan andTaiwan–three developed countries or regions to provide a reference for Pingdu brandcultivation of agricultural products. Chapter V details the advantages, the Basic ideaand measures of Pingdu brand cultivation of agricultural products. Chapter VIanalyzes the successful practices of Majiagou celery to provide a reference.

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Study on Integration of Performance Evaluation and Salary System Based on Strategies

On 25/09/2013, in Management, by rain

With the rapid development of information technology, great changes have beenconstantly taking place in enterprises’ business environment, which pose greaterchallenge to Management of Enterprise. Strategic Management of Enterprise hasbecome the central task of management of enterprise. Effective strategy is the actionprogram of every level of the corporation and the critical factor in any successfulenterprise as well. Only when all the business activities are under the guidance ofcorporation strategy, can introduce resource into the most valuable link and makegreatest use of limited resource to upgrade the performance of corporation and ensureits long-term development.In essence, performance evaluation system and excitation mechanism are twosides of the same coin. The result of performance evaluation is the basis of salarysystem as salary will be out of work without performance evaluation; and theinspiration and guiding function of salary is the guarantee of performance evaluation.Being effective strategic management tools, performance evaluation system andsalary system are both in the system of enterprise strategy and playing their role understrategic guiding. Only by integrating each other can both of them function well.Related research and practice based on performance evaluation and salary systemhave come to the fore in related theoretical research and practical enterprisemanagement, which, combines the employees’ salary with the enterprise’s strategicperformance evaluation index to inspire the employees to effort to complete theenterprise’s strategy. However, relevant theoretical research and management practiceare vacant here in further integration of performance evaluation and salary system. Onthe basis of summary of related research results from home and abroad, this articlewill make acute analysis of the relation between performance evaluation and salarysystem, for both of which, build integrate framework, intending to take betteradvantage of performance evaluation and salary system under the guidance of strategy.First of all, it is to utilize balance score card and key performance indicator todisintegrate the enterprise strategy into concrete and practical operational targets byestablishing enterprise performance evaluation system; then, match the salary systemwith enterprise strategy from salary strategy, salary level and salary structure, etc. toset up salary system based on strategy; finally, integrate performance evaluationsystem and salary system under the direction of enterprise strategy.Company H is the one of the number of companies that is developing quickly in the electronic industry. In order to obtain advantage in competition, Company H hasworked out a series of strategy; though the company’s strategic target is not embodiedin its performance evaluation system, and its salary system fails to inspire and guidethe employees to complete its strategy in that effective connections are not establishedbetween its performance evaluation system and salary system and. This article, in thebeginning, introduces Company H’s existing performance evaluation system andsalary system and the problems that occurs, drawing a strategy map of H and utilizingbalance score card and key performance indicator to break down the strategy of H tobuild a performance evaluation system based on its strategy; afterwards, matches thesalary system with H’s strategy from salary strategy, salary level and salary structure,etc. to set up salary system based on its strategy; finally, integrate performanceevaluation system and salary system by using the integrate framework so as to supportthe realization of H’s strategic targets.

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The Research on Marketing Strategy of China’s Sport Lottery

On 25/09/2013, in Finance, by rain

There are two major systems on the lottery market in our country, sports lottery and welfare lottery. Both of them make great contribution to the development of Social public welfare, but that on the lottery market they had the homogeneous competition against the further development of the lottery market. Under the new situation that the government advocates the country and the society to do sports together, the development of the sports lottery is very importment. Because it is the imporment source of funds to the development of sports. In order to avoid the malignant competition with welfare lottery on the lottery market, the sports lottery’s popularity, reputation, loyalty and core competitiveness can continuously be improved through the innovative marketing activities.In this paper, firstly I dicuss the development course, the Management system and the present situation of the sports lottery, and then I analyse the marketing’s macro environment and microcosmic environment of sports lottery. Secondly,I elaborate the present situation of marketing of sports lottery, and then analyse the reasons. Thirdly, I formulate product positioning strategy, communication strategy and crisis Management strategies for the sports lottery. Finally, I put forward the corresponding measures for the protection of sports lottery’s marketing strategy. The results are revealed as the following:1,The development of sports lottery meets the requirements of Harmonious society and initially establishes a nationwide sales network, but also faced with the issues, such as single product,the market structure is irrational and the strong competition with welfare and illegal lottery.2,The constraints of the management system, issuance fee structure is irrational to use and the lack of specialized crisis management are the reasons to the status quo of the sports lottery’s marketing. 3, The sports lottery can develop marketing strategy through product positioning strategy, communication strategy and crisis management strategies. Through vigorously developing quizzes type sports lottery tickets, the related degree between the sports lottery and the Physical characteristics will be strengthened,the unique personality of sports lottery will be established and the core competitiveness of sports lottery will be built.4, By accelerating the legislative, establishing marketing awareness and costing the cost of the marketing into the issue of management of budget, the sports lottery’s marketing strategy can be effectively implemented.

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The Current Situation of Agriculture Talents’ Training and the Research of the Strategy in Chongming County

On 25/09/2013, in Agriculture, by rain

Nine consecutive years from2004to2012issued a central file, whichtook seriously on the three farming problems. Especially in2012, the centralfile emphasizes on “putting the Agricultural, science and technology in moreprominent place”, the file points out clearly, to continue to increaseinvestment in agriculture, to ensure the increase of increment and the ratio.The fourth major point emphasizes on” strengthen training of science andtechnology Education and new rural Agricultural talent team”.Talent is thekey; Education is a foundation. A large-scale of Agricultural talents withreasonable structure and excellent quality can be brought up only bydeveloping agricultural training. Chongming is a large agricultural countyin Shanghai. In recent years, agriculture department in Chongming County tookadvantage of island’s environment and resource; vigorously promote moderngreen agriculture development.At present, according to the actual situation of modern ecologicalagriculture development, combining area agricultural characteristic, ourcounty make efforts to develop agricultural training based on practicaltechnology and to develop new agricultural production and agriculturaltechnology promotion team, which gained a great success. But there still existmany problems, which mainly exist in relatively single mode of agriculturaltalents, overall quality of agricultural personnel, the lack of effectivesupervision and guarantee in training agricultural talent and etc… Thecauses of these problems are different. Some are historical reasons, somecaused by new situation of talent training mechanism, more problems in effective supervision and guarantee of training in various departments.Therefore, the thesis combines the research of the current situationanalysis of rural labor structure, agricultural talents training pattern,agricultural talent for all types of training needs and differences, traininginstitutions and training projects with sustainability issues in ChongmingCounty. At the same time, providing a reference to improve agricultural talenttraining quality, training efficiency, then explore a targeted agriculturaltalents training mode in Chongming County.

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The Research on Development Strategy of Private Banking of the Foreign Banks in China

On 25/09/2013, in Finance, by rain

The private banking is the commercial banking business to providesocial wealthy individuals in wealth Management as the core of the higherfinancial services; it gradually becomes the important part internationalbank business areas of commercial bank profit contribution. PrivateBanking not only can bring bank high yields, but also for the retail bankstrategic transition, as well as their own brand of ascension.2005, AXIS bank set up China’s first private banking representativeOffice. After that, Citigroup, Deutsche Bank, Morgan Stanley, HSBC andother foreign banks launched private banking business in china in thefollowing years. Recently, due to the lack of customer resources,although the foreign banks have the advanced Management experienceand brand advantage, they do not have a good business in China.Since2007, Bank of China, China Merchants Bank, China MinshengBanking, CITIC Bank and other state-owned commercial bank alsolaunched private banking business. Domestic bank gradually reached aconsensus in the private banking business and the importance of strategicsignificance.Recently lots of articles discussed how the domestic banks competewith the foreign banks, but little articles research about the foreign bankprivate bank’s development mode and strategy. In fact, private foreignbanks possess advanced management experience and brand advantage,how these advantages fall to the ground in the domestic market, therebypromoting the development of business, will be a very interesting subject.

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The Study of Strategy for Starting Exhibition Department in G Convention Center

On 25/09/2013, in Trade, by rain

This thesis focused on a real example, G Convention Center from Beijing,to study their idea of starting the exhibition department. There’s not verymuch practical study on the real company case in China’s exhibition industry.It was expected to help China’s exhibition companies take more systematicthinking and analysis in their daily work.The thesis began with the brief introduction of G Convention Center withbackground and potential bottlenecks. With the statement of strategicmanagement theory and mobility barrier, the article then followed with thedetailed analysis, both externally and internally. In the external environmentanalysis, the popular PEST analysis was used together with the China’sexhibition industry study, which included the features on geographic factor,industry chain factor and relative competitor analysis. And after that was theinternal environment analysis. It targeted on the current Management teamand business status, finance and resource configuration.With all the above analysis, a strategic plan for starting the new exhibitiondepartment in year2012-2020was given to G Convention Center based on itscurrent status. And then the down-to-earth suggestions and key points werealso given according to the different time period in the strategic plan. So asthe measurement and contingency plan was included. All in all, the article went through the key principle of analysis-action-measurement completelyin order to give a standard example of systematic thinking and study for theexhibition industry. And also the writer sincerely hope this article could be agood beginning for the people to combine more consideration with real dailywork in the exhibition industry

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Research on the Sustainable Development of Tourist Industry in the Government Perspective

On 24/09/2013, in Tourism, by rain

This paper studies and discusses the sustainable development of Gulou tourist industry in the governmental perspective and with the guidance of document spirits, such as “the State Council’s recommendation on speeding up tourist industry development” and “recommendations of the State Council’s supporting Fujian speeding up the construction of Economic Zone of the West Straits” and meet the requests of12th Five-Year Development Plan of Fujian tourist industry. This paper explores the problems existing in tourist industry and its reasons through defining and analyzing relative concepts and theory on tourist industry development, basing on Gulou tourist industry development status, and by adopting the literature, analysis and investigation methods. There are several reasons responsible for the slow development of tourist industry in Gulou district such as out-dated Management mechanism, deficiency of policy support, lack of tourist talents, tourist Environmental disruption and challenges from boundary areas. Some specific ideas and corresponding strategies are coming up with in promoting the sustainable development of Gulou tourist industry. Firstly:innovating Management mechanism. It’s carried out through improving organization system, enhancing marketing Management and perfecting the industry system. Secondly:strengthening the policy support. Deliver beneficiary policies for tourist Investment and policy backup for tourist industry. Thirdly:enhancing marketing. Adopt government marketing, event marketing, medium marketing, price marketing etc. Fourthly:cultivating tourist talents. It will be realized through lifting up the overall abilities of tourist managers and improving the quality of tourist service talents, and combining local training and introducing outside talents together. Fifthly:protecting tourist environment. It will be carried out through implementation of tourist environment management system, innovating Economic policies for environment protection and building up risk management mechanism for tourist environment. Sixthly:Regional coordinated development, mainly adopt the measures of coordinated development with boundary areas, tourist industry cooperation with Taiwan district and joint development with relative industries. In brief, various tourist resources are integrated so as to shape “core region” brand and propel the Gulou tourist industry in the leading position of Fujian province.

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Xian Private High-tech Enterprises Employee Training Strategy Research

On 23/09/2013, in Management, by rain

Enterprise employee training is vitalizing Enterprise human resources; promote anenterprise competition ability of important ways. Xian high-tech industrial development zonewith advantaged geographical advantages, abundant human resources, Education resourceintensive, how to improve the private high-tech enterprise of human capital, completes theemployee training is undoubtedly enterprise development problems, also is the enterpriseprofessional Education facing the reality of the problem.This paper to xi an high-tech industry development zone employee training as theresearch object, the choice reflects xi an high-tech industry characteristics of private severalkey enterprises as samples, through investigation, system analysis enterprise internal trainingimplementation condition, the alignment of the problems affect employee training to theprofessional education development, industrialization, the regional market changes into thetheoretical guidance, trying to build a has the enterprise feature, accord with humandevelopment, government enterprise complementary employee training new system.Papers in the enterprise staff training situation of literature review, make clear theenterprise staff training Basic education type and training mode, choose mainly the xi anhigh-tech industrial development zone, China Pacific in dozens of the questionnaireinvestigation enterprises, received the effective questionnaire was215, through the statisticalanalysis, more accurate grasp of the xi an high-tech industrial development zone privateenterprise staff training Basic conditions and the existing problems, which laid a foundation.The paper mainly from private high-tech enterprise staff training of questionnaire survey,understand the present situation of the enterprise staff training, fully grasp the privatehigh-tech enterprises for the understanding of the staff training, training the level of the work,as well as the different scale enterprise their training system construction, this paper toenterprise culture, staff training funds into such impact of the development of the enterprisestrategy employee training content to carry on the investigation, very objective with the highand new technology enterprise characteristics, private enterprise characteristics and the worldfirst-class park characteristics of high-tech zone employee training situation appear. Find theprivate high-tech enterprises in employee training many existing problems in, and staff training according to the enterprise can’t really the training of the staff on demand, stafftraining and relevant national industrial policy poor docking, and scale above communicationcooperation enterprise exists, team cooperation ability training content such as lack of issues,and so on, and one of the problems existing in analysis, for employees training strategyresearch, building staff training system of the new foundation.

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The Research on Decathlon (Beijing) Sports Megastore Business Model

On 23/09/2013, in Agriculture, by rain

Based on the decathlon (Beijing) sports megastore for the study, using the literaturematerial method, field investigation, interview method, etc. This paper first describesChina’s Economic development environment and Beijing regional environment, it isconcluded that the Chinese sports industry, sports industry is a huge development space.Then draw out the Decathlon Sports Megastore, using Economic sociology,phenomenological theory, generally describes the Decathlon Sports Megastore’sproduction, development and characteristics, and concludes that the Decathlon SportsMegastore’s core competitiveness is its the effective implementation such as low pricestrategy, product differentiation strategy, value chain integration strategy, experientialmarketing strategy, etc. Then focus on five stores living environment of Beijing, fromthe internal environment and external environment to analyze the restricting factors ofdevelopment of the Decathlon (Beijing) Sports Megastore. The internal enterprisebehavior and the strategy actively to expand a service for the Enterprise, the externalpolitical, economic, cultural, Social factors create a good environment for developmentof the Decathlon (Beijing) Sports Megastore. Investigate the current5stores in Beijing,and select the decathlon laiguangying store as practice, analyzes the Decathlon (Beijing)Sports Megastore’s development predicament, the selection of goods in differentregions, problem to maintain high price, network sales and entities shop operatorproblems, customer groups, the coexistence of its own brand and foreign brandproblems, after-sales service problems and personnel flow problems. According to theabove problems put forward the solution: further investigation and analyses to theBeijing regional environment, constantly optimize the procurement way, graduallyestablish brand, cooperate and win-win with well-known brands, strengthen price labelmanagement, set up high-quality team, continue to strengthen training focus on thefuture development of the staff. The successful operation of Decathlon (Beijing) SportsMegastore to the Chinese sporting goods retail valuable reference is on the channelcontrol, the value chain upstream integration. China sporting goods retail industryshould actively learn from the successful experience of similar enterprises, activelycooperate with the government communication, according to their own situation to finda suitable development way, and gradually enhance the market competitiveness, finallyeffectively contain foreign sporting goods enterprises’s power.