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The Study of Tourism Real Estate Marketing Decisions

On 23/09/2013, in Management, by rain

With the increasing levels of lifestyle and consumption, people increasinglyfocused on the cultural spirit’s enjoyment, which is a higher level than the living level,the oriented marketing way to meet consumers’ spiritual needs-cultural marketingcomes into being. Whether cultural marketing is suitable for tourism real estate, andhow to implement the cultural marketing strategy in the tourism real estate, which is thefocus of this paper.This paper defines the concepts and classifications of tourism real estate, inaccordance with the different transactions divides it into three types: the rental tourismreal estate, the sale of tourism real estate, and the mixed tourism real estate, andcomparative of its difference with the traditional residential real estate, the commercialreal estate and the cultural real estate; This paper defines the meaning of culturalmarketing,analyzes the difference between the cultural marketing, the traditionalmarketing and the entities marketing,,and points out the effect of cultural marketing;This paper analyzes the feasibility of the implementation of cultural marketing in thetourism real estate. This paper takes the analysis of the development of tourism inChongqing as a starting point to study the current situation and the problems inChongqing. This paper defines the cultural connotation of cultural marketing of tourismreal estate, analyzes the principles and implementation steps that the tourism real estateshould follow in the implementation of cultural marketing, points out the problemsexisting in the cultural marketing of tourism real estate and makes recommendations.This paper analyzes the target customers’ motivations of the tourism real estate, studiesthe four strategies’ key implementation of cultural marketing for the different types ofthe tourism real estate combined with4P strategy. The four strategies are productstrategy, price strategy, advertising strategy and public relations strategy. This papermakes a case study on the analyses of the successful implementation of the culturemarketing strategy in the Chongqing’s typical tourism real estate projects-Ba State, andthe resulting sales results and social benefits.The main conclusions of this paper are: Chongqing tourism real estate has broadprospects for development, but it needs to innovate the marketing means, then thecultural marketing adapted to this demand; According to transactions, tourism realestate can be divided into three types, and customers have different transaction motive for different types of tourism real estate, so marketing strategies need to differ fromman to man, to cater to the motivation; The objectives of the tourism real estate culturalmarketing are realized mainly through product strategy, pricing strategy, marketingstrategy and public relations strategy.

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Study on the Cause and Strategy of High House Price in China

On 23/09/2013, in Management, by rain

In the current, high house prices attracts the most attention of the people, andordinary income family can’t afford a house, after the people that buy houses spentalmost all of their savings, and even drape into debt, so the public is very dissatisfiedwith the current prices. The government has issued a series of measures to stabilizeprices, but didn’t stop house prices rising rapidly, and fail to reach the control target. Asis known to all, that high prices on the national economic sustainable development haveserious harm. The bursting of the housing bubble can cause economic stagnation, andproduce huge social problems. Therefore, the government must make great efforts tocontrol property prices, and take effective measures to make house prices return to thereasonable level.This paper in view of China’s current high house prices, mainly through theliterature review, the qualitative analysis, respectively from the policy, the market, thecost, stakeholder the multiple perspectives analysis the causes of the current high pricesand puts forward countermeasures from strategy level, this paper discusses the currenthigh prices problem solution. Main content have five parts, the first part of main fromhousing policy aspect the analysis of the current high prices reasons, the second part isdiscussed from the housing market supply and demand of housing and the influencingfactors, and the third part from the cost of high prices for the cause of the Angle, thefourth part from stakeholders behavior high prices of game Angle reveal, the fifth partfrom commercial housing prices and strengthen the control countermeasures putforward the housing safeguard, looking for high prices measures.This paper thinks that the current high prices the cause of the problem is the mainpolicy, market, cost and stakeholders to effect caused by many factors, the state to thestable prices must comprehensive considering all factors, and take various measures tobe effective control of house prices.

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Research on Marketing Strategy of Nation Peasants’ Sports Event

On 23/09/2013, in Economics papers, by rain

Since the first holding of Nation Peasants’ Sports Meet in1988, it has been held for sixyears so far. The host of the Nation Peasants’ Sports Meet is China farmer sports association,department of agriculture and General Administration of Sport of China and it is co-organizedby the local government contractors. The Nation Peasants’ Sports Meet will be helpful topromote the implementation of national fitness program in the China vast rural areas, thedevelopment of the peasant sports and new socialist countryside, and the health of the broadfarmer masses. It will benefit the nation and the people.Although recent years of the Sport Meets attract some corporate participation andsponsorship through market development and investment, the main funds come from thegovernment’s financial input. This paper starts from the history and general situation of themarket development about every Nation Peasants’ Sports Meet by methods of literature,comparative analysis, interviewing with experts. Taking the Chinese seventh Nation Peasants’Sports Meet for example, analyze the organization structure, marketing models and marketingchannels and resources of the Marketing Department of Nation Peasants’ Sports Meet.By drawing on the successful experience of the Olympic Games marketing and the hostactual situation, combine the Nation Peasants’ Sports Meet itself characteristic to fully exploreand integrate the resources of the Sports Meet. This paper aims to discuss the marketingstrategies deeply, in order to improve the overall level and economic benefit, at last to realizethe sustainable development of the Nation Peasants’ Sports Meet.After the collection and analysis of the on-the-spot data, this paper puts forward thefollowing problems existing in the Nation Peasants’ Sports Meet based on the study of theexact measures of the marketing and sales of the seventh Nation Peasants’ Sports Meet: first,the management system of the organization needs to be changed. Secondly, the operationmechanism lacks of authority, continuity and integrity. Thirdly, the business model offinancing needs to be changed. Fourth, the rights and interests of the sponsors need to besafeguarded. Fifth, the Sports Meet lack of marketing professionals.Finally, through a brief review of the Olympic Games marketing development course andthe reference to the Olympic Games marketing success, this paper puts forward the NationPeasants’ Sports Meet marketing countermeasures: First, to establish and perfect themechanism of marketing management. Secondly, to establish and perfect the mechanism ofmarketing operation. Thirdly, the business model of the local government charges of theirown profits and losses needs to be changed. Fourth, to establish and perfect the mechanism ofprotecting sponsors’ interests. Fifth, forming a professional team of marketing.

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Research on the Inheritance and Development of Dangyangyu MarbldWare

On 23/09/2013, in Economics papers, by rain

Dangyangyu MarbledWare with its unique production process and from the inside and carcass decorative effect is so famous, it will be of practical aesthetics in one set, the shape and decoration combined altitude, from technique to artistic attainments and from forms to the cultural connotation has a unique side. In the modern social and cultural vitality and promote art diversified factors of Dangyangyu porcelain, it ushered in the opportunity of development.This article from Dangyangyu MarbledWare into the inheritance and development of the subject, based on this background, MarbledWare inheritance and development necessity, feasibility, and the importance. The Dangyangyu History-twisted-placenta porcelain history and the artistic attainments and cultural connotation of the study, from the aesthetic degree of exploration in ceramic art carved porcelain history brilliant achievements and value, find its successor the necessity of development; focus on the in-depth analysis of Dangyangyu MarbledWare craft inheritance condition and advantage, summed up the inheritance development feasibility.On the basis of Dangyangyu MarbledWare the future orientation of value orientation, put forward macroscopical and microcosmic development strategy, enrich and perfect the Dangyangyu MarbledWare art theory research methods, trying to build on the Dangyangyu MarbledWare inheritance and development of the twisted framework.

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The Strategy of Baise Tobacco Company for Developing and Enhancing the Retail Customer Value

On 23/09/2013, in Management, by rain

Customer relationship management (CRM) plays a big part in the modern enterprise management, increasing customers’ satisfactions by creating value for them so as to obtain their loyalty, which is a powerful weapon for an enterprise to maintain the competitive advantage. Currently, China tobacco keep speeding up the pace of internationalization and marketization, tobacco commercial enterprises are facing the threat of market opening, sustainable development is confronting the severe challenges.The present paper studies the current relationship between tobacco commercial enterprises and retail customers respectively from the angle of customer relationship theory and customer value proposition. By studying recent two decades business model changes of tobacco commercial enterprises, summarize the business model and management effects to the value of retail customers. The investigation of Baise Tobacco Company shows that retail customers have the different needs on economic value, convenient value, knowledge value and sentimental value, thus propose the appropriate measures to improve and enhance the customer value theory.Studies suggest that the insufficient consideration to the cigarette retail customers’ benefit, even ignoring their value always happen in tobacco commercial enterprises’ management, which affected both sides’ relationship and not conducive to respond to the future competition that tobacco market-oriented will bring. This paper advocate that, tobacco company should implement the business model innovation based on fully understanding the needs of customer value; enhance the customer economic value by establishing strategic partnership with the potential tobacco industry enterprises and looking for high quality suppliers for retail customers; build a new type relationship with customers and share the achievement of the tobacco industry development with them; improve retail customers’ convenient value by taking full advantage of the tobacco companies’existing logistics channels and implementing tobacco distribution diversified development; increase investment to customers, develop the retails terminal, enhance customer profit level, share profession development achievement with them, promotes the loyalty, then finally achieve the sustained and sound development.

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Research on Airline Operation Safety Supervision Strategy Based on the SMS

On 21/09/2013, in Economics papers, by rain

In recent years, the number of flight accidents is going up, such as flying wrong routes,landing on wrong runways, overrunning and overloaded operations. The accident whichhappened in Yichun Airport is an exact example to show those existing problems in airlinesthat includes violations, flaws in the security management and imperfections of operationsupervisions. The Safety Management System, as a new system in China, needs strictersupervisions to make sure its operation and improvement. Besides, in the operation of SMS,airlines also need to improve their measures in the supervising of safety and to enhance thedevelopment of safety management systems.First, this paper analyzes airlines’operation features and their safety conditions. Then, itaims at the changes of relations between airlines’safety management modes, operationalprocesses, preventions and the CAAC’s safety supervisions after the establishment of SMS. Italso studies the SMS evaluation system of the CAAC and the design of the checking quotawhich based on results and processes. Third, it analyzes the existing problems in theoperational supervision system of the CAAC. Reasonable recommendations are raised forimprovement. Fourth, based on the logos of the SMS, the improved supervision system isestablished which pay more attentions to the risk evaluations and preventions. Besides,methods to recognize risks are raised according to the SHEL model. And the improved riskquantitative analysis model is established at the foundation of airlines’existing problems.Analyses about the SMS which are produced in this article will help to improve thesafety supervision theories in Chinese airlines, and provide directions for both the CAAC andairlines in the operation of supervision and safety management.

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Research on the Industrial Development of Cultural Resources of the Tang Tomes

On 21/09/2013, in Economics papers, by rain

The Tang Tomes, which is in the Guanzhong area of Shaanxi Province, is anational key cultural relics protection, and a typical representative of the ancientChinese imperial tombs with very high research value in archaeology, history,art and politics, also its rich cultural resources has high value for the industrialdevelopment. At present, only the cultural resources of the Zhaoling, Qianlingand Qiaoling have been developed, and other cultural resources are still inpristine condition, leading to the integrity of Tang Tombs can not be rendering.Firstly, this article proceeds with the distribution of the Tang Tombs andanalyzes the phenotype form and stealth form of its cultural resources. Secondly,with the quantitative analysis and the qualitative analysis methods combination,this article points out that the industrial development of Tang Tombs has thefollowing characteristics: the awareness and the concept is continuousinnovation, the developing market is gradually scale, the product structure isdiversified, the structure of consumption has diversification, while there are stillproblems in the integration of cultural resources, infrastructure construction,resource conservation, promotion and marketing approach, regional coordination and cooperation, the protection mechanism perfect. Thirdly, beingbased on the model of government-led industrial development, the articleelaborates the necessity, the principles and the modes of development. Finally,the article presents the safegards of the Tang Tombs based on thegovernment-led industrial theory: to strengthen inter-regional cooperation withthe government, to promote the resources integration, to speed up theinfrastructure construction, to establish a unified management institution and soon.

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Research on Development Strategy in Private Banking Business of Bank of China Based on the Concept of Service Marketing

On 21/09/2013, in Finance, by rain

Private bank is a kind of business that banks supply High Net Worth Individual with the top professional, to wealth management and financial security as the core package of financial services. It becomes a most important service that the business of private bank of a commercial bank for its characteristic of low-risk and high-return business with the development of modern banking. With the number of China’s richest individuals have a volume of average assets increased year by year, the development of China’s private banking business showed a huge market growth potential; on the other hand, with the full liberalization of China’s financial sector has experienced foreign-funded banks have been have seized upon the enormous potential of the Chinese private banking market, while China’s commercial banks in private banking business not yet been fully launched, China’s commercial banks in the development of private banking business, faces enormous challenges. Bank of China is China’s first private banking business to carry out domestic commercial banks, their private business development situation has greatly affected China’s commercial banks, private banking business. In this paper, the Bank of China as the research object, the introduction of banking services marketing concepts, and learn from other banks in the development of domestic and international private banking experience and inspiration, based on the proposed Bank of China private banking business services marketing development strategy.

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Strategic Study of Kaimei Group to Operate Economic Hotel Industry

On 21/09/2013, in Trade, by rain

After30years of rapid development, whether political, economic, cultural, science and technology, management methods, have created very favorable conditions for the development of China’s hotel industry, hotel industry, the market had a strong demand. Focus on the major needs of the guests budget hotel, with its concise and complete facilities, the environment is clean, functional and comfortable, convenient, cost-effective features, due to its high degree of fit with market demand, so that people trust and rely on for economy hotels is increasing.A typical case of the Kaimei Group’s business economy hotel, using the SWOT strategic analysis, Kaimei Group in the economy hotel industry development advantages outweigh the disadvantages, the opportunity is greater than the threat of conclusion, to establish a Jiangxi second and third line cities as the entry point of the Group’s development strategy, budget hotels chain management for the overall strategy of thinking, and accurate market positioning, hotel site selection, choice of leasing operations, cooperative ventures, with the Group’s retail real estate portfolio management and investment patterns, to take the emphasis on marketing and scientific management, the full development of the Group’s human resources, strengthen brand building and awareness of innovation and a series of entry strategy, for Kaimei groups or other enterprise play a reference and to provide the application reference.The first chapter is an introduction, review the development of China’s economy hotel industry, described the research background, significance and research methods. Chapter Ⅱ on the economy hotel industry overview reviews the hotel brand and the budget hotel business at home and abroad. Chapter Ⅲ Kaimei Group in which the internal and external environment through the use of methods such as the PEST, SWOT analysis. Chapter IV on the basis of the analysis of internal and external environment of the Kaimei Group, to formulate a development strategy for the Kaimei Group budget hotels. Chapter operating budget hotel based on the Kaimei Group’s development strategy to explore the implementation of the steps and strategies. The final chapter conclusions and outlook.

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Development Strategy Research on Private Training Institutions for Enterprises of Fujian Province

On 21/09/2013, in Trade, by rain

Enterprise training,as the emerging industry,is an important part ofthe education market in today’s society which is filled with competition.The enterprise training market in the developed countries such as Europeand America is relatively developed.Since the government of Chinapromote vigorously the economic development of Fujian province,Fujianprovince made great progress,with the rapid economic development,thecontinued increasing amount of enterprises.Particularly,the privateenterprises grows rapidly.But the speed of the market of enterprisetraining in Fujian is slower than many other province.In the fiercecompetition environment,how to make effective development strategy soas to respond to the training needs have been the important task of theprivate training institutions.Through using of theoretical analysis andenterprise interview combined with relevant statistical data,the paperanalysis the internal and external environment of the private traininginstitutions from two aspects,including the training target and the privatetraining institutions.Firstly,the paper research the macroscopic andmedium influencing factors of the training institutions by the PESTmethod and Potter’s five forces model.Secondly,so as to make a detailedanalysis in research on private training institutions,the paper use theSWOT analysis tools and reveal the development advantage anddisadvantage and the external opportunities and threats.Lastly,according to the above mentioned,the paper obtain four strategic choices and thespecific strategy.