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Xian Private High-tech Enterprises Employee Training Strategy Research

On 23/09/2013, in Management, by rain

Enterprise employee training is vitalizing Enterprise human resources; promote anenterprise competition ability of important ways. Xian high-tech industrial development zonewith advantaged geographical advantages, abundant human resources, Education resourceintensive, how to improve the private high-tech enterprise of human capital, completes theemployee training is undoubtedly enterprise development problems, also is the enterpriseprofessional Education facing the reality of the problem.This paper to xi an high-tech industry development zone employee training as theresearch object, the choice reflects xi an high-tech industry characteristics of private severalkey enterprises as samples, through investigation, system analysis enterprise internal trainingimplementation condition, the alignment of the problems affect employee training to theprofessional education development, industrialization, the regional market changes into thetheoretical guidance, trying to build a has the enterprise feature, accord with humandevelopment, government enterprise complementary employee training new system.Papers in the enterprise staff training situation of literature review, make clear theenterprise staff training Basic education type and training mode, choose mainly the xi anhigh-tech industrial development zone, China Pacific in dozens of the questionnaireinvestigation enterprises, received the effective questionnaire was215, through the statisticalanalysis, more accurate grasp of the xi an high-tech industrial development zone privateenterprise staff training Basic conditions and the existing problems, which laid a foundation.The paper mainly from private high-tech enterprise staff training of questionnaire survey,understand the present situation of the enterprise staff training, fully grasp the privatehigh-tech enterprises for the understanding of the staff training, training the level of the work,as well as the different scale enterprise their training system construction, this paper toenterprise culture, staff training funds into such impact of the development of the enterprisestrategy employee training content to carry on the investigation, very objective with the highand new technology enterprise characteristics, private enterprise characteristics and the worldfirst-class park characteristics of high-tech zone employee training situation appear. Find theprivate high-tech enterprises in employee training many existing problems in, and staff training according to the enterprise can’t really the training of the staff on demand, stafftraining and relevant national industrial policy poor docking, and scale above communicationcooperation enterprise exists, team cooperation ability training content such as lack of issues,and so on, and one of the problems existing in analysis, for employees training strategyresearch, building staff training system of the new foundation.

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The Research on Decathlon (Beijing) Sports Megastore Business Model

On 23/09/2013, in Agriculture, by rain

Based on the decathlon (Beijing) sports megastore for the study, using the literaturematerial method, field investigation, interview method, etc. This paper first describesChina’s Economic development environment and Beijing regional environment, it isconcluded that the Chinese sports industry, sports industry is a huge development space.Then draw out the Decathlon Sports Megastore, using Economic sociology,phenomenological theory, generally describes the Decathlon Sports Megastore’sproduction, development and characteristics, and concludes that the Decathlon SportsMegastore’s core competitiveness is its the effective implementation such as low pricestrategy, product differentiation strategy, value chain integration strategy, experientialmarketing strategy, etc. Then focus on five stores living environment of Beijing, fromthe internal environment and external environment to analyze the restricting factors ofdevelopment of the Decathlon (Beijing) Sports Megastore. The internal enterprisebehavior and the strategy actively to expand a service for the Enterprise, the externalpolitical, Economic, cultural, Social factors create a good environment for developmentof the Decathlon (Beijing) Sports Megastore. Investigate the current5stores in Beijing,and select the decathlon laiguangying store as practice, analyzes the Decathlon (Beijing)Sports Megastore’s development predicament, the selection of goods in differentregions, problem to maintain high price, network sales and entities shop operatorproblems, customer groups, the coexistence of its own brand and foreign brandproblems, after-sales service problems and personnel flow problems. According to theabove problems put forward the solution: further investigation and analyses to theBeijing regional environment, constantly optimize the procurement way, graduallyestablish brand, cooperate and win-win with well-known brands, strengthen price labelmanagement, set up high-quality team, continue to strengthen training focus on thefuture development of the staff. The successful operation of Decathlon (Beijing) SportsMegastore to the Chinese sporting goods retail valuable reference is on the channelcontrol, the value chain upstream integration. China sporting goods retail industryshould actively learn from the successful experience of similar enterprises, activelycooperate with the government communication, according to their own situation to finda suitable development way, and gradually enhance the market competitiveness, finallyeffectively contain foreign sporting goods enterprises’s power.

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The Research of China Insurance Capital Invest in Real Estate Market

On 23/09/2013, in Finance, by rain

In order to solve the problem that the way to use the insurance funds is narrow, andthe problem that it is difficulty to preserve and increase the value of the insurance funds.On October1,2009,when the new”Insurance Law”began to implementation,the new”Insurance Law” allow the insurance funds to invest in the real estate market.On July31,2010, the China Insurance Regulatory Commission published the” The use ofinsurance funds Management Interim Measures”,on September5,officially publishedthe” Insurance and real estate Investment funds Interim Measures”, strictly limit theinsurance company to provide unsecured creditor’s rights financing for the real estateprojects, prohibiting providing collateral for the real estate Investment or directlyengaged in the development and construction of real estate,but it can be indirectly invest.The amount of the Insurance funds is huge, the purpurse of the investment is inpursuit of long-term investment, stability and profitability investment.The investmentchannels of the insurance funds, in recent years, is mainly used for investing bankdeposits and buying bonds, leading to the result that the income of the insurance fundsinvestment is low, easily affected by inflation, so that the insurance company is difficultto realize the target that keep the asset liability. Especially in recent years,the premiumincome is growing, broading the investment channels of the insurance capital, realizingthe reasonable configuration of the insurance funds is very important.The Real Estateinvestment cycle long, the investment income is security and stability, justly fitting withthe requirements of the insurance funds investment, allowing the insurance funds toinvest in the real estate market is imperative.The real estate industry is a capital-intensive industry, the capital demand ishuge.The real estate financing channels is narrow, mainly rely on self-financing and bankloans, but real estate developers rely on funds that raised by themselves’ capacity islimited, excessive rely on bank loans may produce financial risk. Allow insurers to investin real estate market can not only expand the real estate market financing channel,reducing financing risk, but also that the huge amounts of insurance funds can make upfor the market of real estate financing gap, promoting the real estate market develophealthy. The new” insurance law” allowing insurers to invest in real estate market, it is amajor change in the insurance industry and the real estate industry, it will effect thecurrent insurance market and the real estate market, this article researches the effect fromfour aspects, first of all from the development history and current situation of thedevelopment to study the Chinese insurance capital investment in real estate market;followed by the analysis of reasons, necessity and feasibility and influence; then makingthe Europe and the United States and Japan as an example to introduce the developmentof the country insurance capital invest in real estate market experience, put forward thatChina can draw lessons from the action; at last put forward that Chinese insurance capitalcan invest in real estate market countermeasures, from the four investment channels, thereal estate investment trust fund (REITs) strategy, investment in affordable housingendowment estate measures as well as the pension and commercial real estate investmentmeasures.

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The Study of Tourism Real Estate Marketing Decisions

On 23/09/2013, in Management, by rain

With the increasing levels of lifestyle and consumption, people increasinglyfocused on the cultural spirit’s enjoyment, which is a higher level than the living level,the oriented marketing way to meet consumers’ spiritual needs-cultural marketingcomes into being. Whether cultural marketing is suitable for tourism real estate, andhow to implement the cultural marketing strategy in the tourism real estate, which is thefocus of this paper.This paper defines the concepts and classifications of tourism real estate, inaccordance with the different transactions divides it into three types: the rental tourismreal estate, the sale of tourism real estate, and the mixed tourism real estate, andcomparative of its difference with the traditional residential real estate, the commercialreal estate and the cultural real estate; This paper defines the meaning of culturalmarketing,analyzes the difference between the cultural marketing, the traditionalmarketing and the entities marketing,,and points out the effect of cultural marketing;This paper analyzes the feasibility of the implementation of cultural marketing in thetourism real estate. This paper takes the analysis of the development of tourism inChongqing as a starting point to study the current situation and the problems inChongqing. This paper defines the cultural connotation of cultural marketing of tourismreal estate, analyzes the principles and implementation steps that the tourism real estateshould follow in the implementation of cultural marketing, points out the problemsexisting in the cultural marketing of tourism real estate and makes recommendations.This paper analyzes the target customers’ motivations of the tourism real estate, studiesthe four strategies’ key implementation of cultural marketing for the different types ofthe tourism real estate combined with4P strategy. The four strategies are productstrategy, price strategy, advertising strategy and public relations strategy. This papermakes a case study on the analyses of the successful implementation of the culturemarketing strategy in the Chongqing’s typical tourism real estate projects-Ba State, andthe resulting sales results and Social benefits.The main conclusions of this paper are: Chongqing tourism real estate has broadprospects for development, but it needs to innovate the marketing means, then thecultural marketing adapted to this demand; According to transactions, tourism realestate can be divided into three types, and customers have different transaction motive for different types of tourism real estate, so marketing strategies need to differ fromman to man, to cater to the motivation; The objectives of the tourism real estate culturalmarketing are realized mainly through product strategy, pricing strategy, marketingstrategy and public relations strategy.

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Study on the Cause and Strategy of High House Price in China

On 23/09/2013, in Management, by rain

In the current, high house prices attracts the most attention of the people, andordinary income family can’t afford a house, after the people that buy houses spentalmost all of their savings, and even drape into debt, so the public is very dissatisfiedwith the current prices. The government has issued a series of measures to stabilizeprices, but didn’t stop house prices rising rapidly, and fail to reach the control target. Asis known to all, that high prices on the national Economic sustainable development haveserious harm. The bursting of the housing bubble can cause Economic stagnation, andproduce huge Social problems. Therefore, the government must make great efforts tocontrol property prices, and take effective measures to make house prices return to thereasonable level.This paper in view of China’s current high house prices, mainly through theliterature review, the qualitative analysis, respectively from the policy, the market, thecost, stakeholder the multiple perspectives analysis the causes of the current high pricesand puts forward countermeasures from strategy level, this paper discusses the currenthigh prices problem solution. Main content have five parts, the first part of main fromhousing policy aspect the analysis of the current high prices reasons, the second part isdiscussed from the housing market supply and demand of housing and the influencingfactors, and the third part from the cost of high prices for the cause of the Angle, thefourth part from stakeholders behavior high prices of game Angle reveal, the fifth partfrom commercial housing prices and strengthen the control countermeasures putforward the housing safeguard, looking for high prices measures.This paper thinks that the current high prices the cause of the problem is the mainpolicy, market, cost and stakeholders to effect caused by many factors, the state to thestable prices must comprehensive considering all factors, and take various measures tobe effective control of house prices.

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Research on Marketing Strategy of Nation Peasants’ Sports Event

On 23/09/2013, in Economics papers, by rain

Since the first holding of Nation Peasants’ Sports Meet in1988, it has been held for sixyears so far. The host of the Nation Peasants’ Sports Meet is China farmer sports association,department of agriculture and General Administration of Sport of China and it is co-organizedby the local government contractors. The Nation Peasants’ Sports Meet will be helpful topromote the implementation of national fitness program in the China vast rural areas, thedevelopment of the peasant sports and new socialist countryside, and the Health of the broadfarmer masses. It will benefit the nation and the people.Although recent years of the Sport Meets attract some corporate participation andsponsorship through market development and Investment, the main funds come from thegovernment’s financial input. This paper starts from the history and general situation of themarket development about every Nation Peasants’ Sports Meet by methods of literature,comparative analysis, interviewing with experts. Taking the Chinese seventh Nation Peasants’Sports Meet for example, analyze the organization structure, marketing models and marketingchannels and resources of the Marketing Department of Nation Peasants’ Sports Meet.By drawing on the successful experience of the Olympic Games marketing and the hostactual situation, combine the Nation Peasants’ Sports Meet itself characteristic to fully exploreand integrate the resources of the Sports Meet. This paper aims to discuss the marketingstrategies deeply, in order to improve the overall level and Economic benefit, at last to realizethe sustainable development of the Nation Peasants’ Sports Meet.After the collection and analysis of the on-the-spot data, this paper puts forward thefollowing problems existing in the Nation Peasants’ Sports Meet based on the study of theexact measures of the marketing and sales of the seventh Nation Peasants’ Sports Meet: first,the Management system of the organization needs to be changed. Secondly, the operationmechanism lacks of authority, continuity and integrity. Thirdly, the business model offinancing needs to be changed. Fourth, the rights and interests of the sponsors need to besafeguarded. Fifth, the Sports Meet lack of marketing professionals.Finally, through a brief review of the Olympic Games marketing development course andthe reference to the Olympic Games marketing success, this paper puts forward the NationPeasants’ Sports Meet marketing countermeasures: First, to establish and perfect themechanism of marketing Management. Secondly, to establish and perfect the mechanism ofmarketing operation. Thirdly, the business model of the local government charges of theirown profits and losses needs to be changed. Fourth, to establish and perfect the mechanism ofprotecting sponsors’ interests. Fifth, forming a professional team of marketing.

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Research on the Inheritance and Development of Dangyangyu MarbldWare

On 23/09/2013, in Economics papers, by rain

Dangyangyu MarbledWare with its unique production process and from the inside and carcass decorative effect is so famous, it will be of practical aesthetics in one set, the shape and decoration combined altitude, from technique to artistic attainments and from forms to the cultural connotation has a unique side. In the modern Social and cultural vitality and promote art diversified factors of Dangyangyu porcelain, it ushered in the opportunity of development.This article from Dangyangyu MarbledWare into the inheritance and development of the subject, based on this background, MarbledWare inheritance and development necessity, feasibility, and the importance. The Dangyangyu History-twisted-placenta porcelain history and the artistic attainments and cultural connotation of the study, from the aesthetic degree of exploration in ceramic art carved porcelain history brilliant achievements and value, find its successor the necessity of development; focus on the in-depth analysis of Dangyangyu MarbledWare craft inheritance condition and advantage, summed up the inheritance development feasibility.On the basis of Dangyangyu MarbledWare the future orientation of value orientation, put forward macroscopical and microcosmic development strategy, enrich and perfect the Dangyangyu MarbledWare art theory research methods, trying to build on the Dangyangyu MarbledWare inheritance and development of the twisted framework.

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The Strategy of Baise Tobacco Company for Developing and Enhancing the Retail Customer Value

On 23/09/2013, in Management, by rain

Customer relationship Management (CRM) plays a big part in the modern Enterprise Management, increasing customers’ satisfactions by creating value for them so as to obtain their loyalty, which is a powerful weapon for an Enterprise to maintain the competitive advantage. Currently, China tobacco keep speeding up the pace of internationalization and marketization, tobacco commercial enterprises are facing the threat of market opening, sustainable development is confronting the severe challenges.The present paper studies the current relationship between tobacco commercial enterprises and retail customers respectively from the angle of customer relationship theory and customer value proposition. By studying recent two decades business model changes of tobacco commercial enterprises, summarize the business model and Management effects to the value of retail customers. The investigation of Baise Tobacco Company shows that retail customers have the different needs on Economic value, convenient value, knowledge value and sentimental value, thus propose the appropriate measures to improve and enhance the customer value theory.Studies suggest that the insufficient consideration to the cigarette retail customers’ benefit, even ignoring their value always happen in tobacco commercial enterprises’ management, which affected both sides’ relationship and not conducive to respond to the future competition that tobacco market-oriented will bring. This paper advocate that, tobacco company should implement the business model innovation based on fully understanding the needs of customer value; enhance the customer Economic value by establishing strategic partnership with the potential tobacco industry enterprises and looking for high quality suppliers for retail customers; build a new type relationship with customers and share the achievement of the tobacco industry development with them; improve retail customers’ convenient value by taking full advantage of the tobacco companies’existing logistics channels and implementing tobacco distribution diversified development; increase Investment to customers, develop the retails terminal, enhance customer profit level, share profession development achievement with them, promotes the loyalty, then finally achieve the sustained and sound development.

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Research on Airline Operation Safety Supervision Strategy Based on the SMS

On 21/09/2013, in Economics papers, by rain

In recent years, the number of flight accidents is going up, such as flying wrong routes,landing on wrong runways, overrunning and overloaded operations. The accident whichhappened in Yichun Airport is an exact example to show those existing problems in airlinesthat includes violations, flaws in the security Management and imperfections of operationsupervisions. The Safety Management System, as a new system in China, needs strictersupervisions to make sure its operation and improvement. Besides, in the operation of SMS,airlines also need to improve their measures in the supervising of safety and to enhance thedevelopment of safety Management systems.First, this paper analyzes airlines’operation features and their safety conditions. Then, itaims at the changes of relations between airlines’safety management modes, operationalprocesses, preventions and the CAAC’s safety supervisions after the establishment of SMS. Italso studies the SMS evaluation system of the CAAC and the design of the checking quotawhich based on results and processes. Third, it analyzes the existing problems in theoperational supervision system of the CAAC. Reasonable recommendations are raised forimprovement. Fourth, based on the logos of the SMS, the improved supervision system isestablished which pay more attentions to the risk evaluations and preventions. Besides,methods to recognize risks are raised according to the SHEL model. And the improved riskquantitative analysis model is established at the foundation of airlines’existing problems.Analyses about the SMS which are produced in this article will help to improve thesafety supervision theories in Chinese airlines, and provide directions for both the CAAC andairlines in the operation of supervision and safety management.

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Research on the Industrial Development of Cultural Resources of the Tang Tomes

On 21/09/2013, in Economics papers, by rain

The Tang Tomes, which is in the Guanzhong area of Shaanxi Province, is anational key cultural relics protection, and a typical representative of the ancientChinese imperial tombs with very high research value in archaeology, history,art and politics, also its rich cultural resources has high value for the industrialdevelopment. At present, only the cultural resources of the Zhaoling, Qianlingand Qiaoling have been developed, and other cultural resources are still inpristine condition, leading to the integrity of Tang Tombs can not be rendering.Firstly, this article proceeds with the distribution of the Tang Tombs andanalyzes the phenotype form and stealth form of its cultural resources. Secondly,with the quantitative analysis and the qualitative analysis methods combination,this article points out that the industrial development of Tang Tombs has thefollowing characteristics: the awareness and the concept is continuousinnovation, the developing market is gradually scale, the product structure isdiversified, the structure of consumption has diversification, while there are stillproblems in the integration of cultural resources, infrastructure construction,resource conservation, promotion and marketing approach, regional coordination and cooperation, the protection mechanism perfect. Thirdly, beingbased on the model of government-led industrial development, the articleelaborates the necessity, the principles and the modes of development. Finally,the article presents the safegards of the Tang Tombs based on thegovernment-led industrial theory: to strengthen inter-regional cooperation withthe government, to promote the resources integration, to speed up theinfrastructure construction, to establish a unified Management institution and soon.